Demand difference/ focus of a business Essay

Methods: cause, solution(s), ED ( Elasticity of Demand), challenges, effects. Cause The main cause would be origin, LUMOS is based in the UK, has an British founder and aims on the British public. However this does not mean that all the marketing they produce is reaching British people. Since the fund is all about helping children in poor European countries and not aimed to only help British people, they receive a high percentage contribution from other counties as well. Solution(s) More attention can be received by using J.K Rowling giving a message, I think LUMOS can use het in their advantage compared, especially to other non-profit organisation. The message will be received worldwide since her books are an universal best- seller and not just in England. Another solution to make the international public more appealed to contribution to LUMOS is by starting to focus on other languages as well, like a Dutch website with a euro system ( they use pounds ) this makes it more complicated for people who have a basic or lower level English. Money available should go to promotions in the Netherlands, LUMOS is very unheard of in the Netherlands. PED The demand in the Netherlands is less than in the UK because the advertisements and promotion is kept in the UK. The demand to donate to LUMOS is 70% less from Holland compared to the UK. Percentage change of price has been replace by percentage change in advertising. % advertising PEA= x 100 % in demand Advertising There is 100% in the U.K % A = 20% There is 80% in The Netherlands There are  £9.834.037,- donations made in the UK. There are  £3.947.394 donations made by Holland. The change 5.886.643 % =x100x 100 = 149% Original figure 3.947.394 % QD = 149 % 13.4 Challenges: Making LUMOS well known and accepted in the Netherlands by making promotion and other communication tools Dutch. Effects on the business: There will be more contributors both from Holland as well as other parts of the word (note world-wide message for J.K Rowling) Environment 1B Business: Mc Donalds Environment difference: Demand difference Counties: Netherlands – UK Methods: cause, solution(s), PED ( Price Elasticity of Demand), challenges, effects. Cause The cause of a demand fall in the U.K compared to the Netherlands is because of the *1 difference in target tastes in both counties and *2 because of the prices in pounds ( inflation) Solution(s) To cause *1 -Get to know the (target) audienc(es) better so they can adapt their products to the consumers tastes. – offer more options in the menu to choose from. To cause *2 – lower the prices by finding cheaper suppliers or lower them and make less profit calculating from the same amount of Demand, however this might be a very good idea. (See PED) PED ( Price Elasticity of Demand) The following formula can be used to measure exactly how responsive demand is to a given price change: ( ceterus paribus ) Ed = The price elasticity of demand Δ = ‘change in’ Qd = Quantity demanded P = Price A Prices from mc Donald’s fall 17.8% Demand rise with 23.4% B Prices from mc Donald’s fall 10% Demand rise with 3% ( nobody really notice) This means that Price and Demand are inversely related ( Ceterus Paribus) Calculation: A -17.8:23.3= -.763 -10:3:3= -3.4 = elastic, or A is the best option. Challenges. Disequilibrium: since Mc Donald’s sells consumables the products have to be sold quickly otherwise it would creating a surplus in stock. But if either the prices are lowered or the food adapted to a more university liked taste the position would be equilibrium which in turn would create a shortage or an equal position. So the challenge is to estimate the higher number of sales so they can calculate the right stock and amount to purchase at the supplier. Effects There will be more or an equal number of consumers at the Mc donald’s in the UK compared to Holland. Some things are going to have to be changed, like I mentioned the purchases in stock.

Paper on Intramuros

I entered through the gate along And Street and the first thing I noticed was the presence of security guards wearing nice blue uniforms with large hats. I only found out later that they were wearing Guardia Civil attire and it did add a Spanish touch, as well as added security in the district. I would see dozens of them during my trip. The first museum I visited was the Kiss Heritage Center as it was the one closest to where I entered. One officer was kind enough to direct to me to the museum and I found myself walking along And Street. It was not long before I saw a sales making TTS way through the old streets of Intramural.The streets did feel old and also most of the buildings along the road looked old and had a hint of Spanish influence. And as I was walking to the Kiss Heritage Center, I passed by the Placid del Asana, which was the first clear tribute to the Spanish influence I saw. It was painted in the unmistakable bright red and yellow colors of the Spanish flag. After my t our of the Heritage Center, my next stop was the Case Manila at the Plaza San Luis Complex. As I got closer, I noticed the concrete streets turn into cobblestone and the buildings had more of that Spanish tinge.The area around the Plaza San Luis Complex, which is situated Just across the San Austin Church and Museum, was clearly restored and maintained to recreate Intramural as it was during the colonization: a city for the privileged Spanish and messiest. The Case Manila Museum provided a closer look into lifestyle of the Messiest and the Spanish elite. They did a great re-creation of the interior of a Spanish home. I would have preferred to have a closer look at the rooms but they limited viewers to a red carpet path that goes around and throughout the museum.The display was very ell-thought out and even the tiniest of details, especially in the Cochin, were present. Some of the furniture and even some of the design looked familiar to me, and I realized I had seen similar wooden f urniture at my grandmother's ancestral home back in Zebu. The rooms were very huge, especially the salsa area, and it was very hot despite the many electric fans placed in the corners of the rooms. I can only imagine how hot it was for the Spanish residents, mores for those who came from Spain, where they had a more welcoming climate.Being sent to the Philippines could eave been the last thing any Spaniard would have wanted. However, at least they were better off than the people living outside the walls of Intramural. I exited the museum through an old, worn-down stone staircase and outside I could see a stone fountain and the Spanish-era architecture of the Complex. When I went down the hoping for memorabilia or at least replicas of any antiquities of the Spanish period. I could not help but laugh at all the odd trinkets they were selling, which had nothing to do with Spanish.Origami dragons and a Kim Possible action figure were Just a pair f things that seemed very out of place. I crossed the street over to the San Austin Church and it Just so happened that I visited in the middle of a wedding ceremony. The stone church walls were old and worn down but the interior was amazing. It is a great testament to how Spain brought about Christianity to the Philippines. The museum was huge and it would take you at least an hour to view everything on display. They showcased statues of the Holy Family, the saints, apostles and other Catholic figures.They had giant paintings of Augustine priests along the corridors and a rooms devoted to the efferent Augustine churches in the Philippines and even vestments of Catholic priests. What surprised me the most during my tour around the museum was the room they called the â€Å"Script. † It was a crypt built within the monastery that held the bodies of 141 prisoners of war and it also displayed a monument to honor those fallen dead. My last stop was Fort Santiago which was on the far end of Intramural. It was a long walk and I passed by the Shrine of Freedom, another monument dedicated to the victims of war.Then I passed by the Manila Cathedral, which was still under renovation. The great structure was more evidence of the importance of Christianity which was brought upon by the Spanish rule. When I arrived at Fort Santiago, I saw a large group of people, foreigners and even some Filipinos, gathered around a tour guide. However, I decided that I would explore the area on my own. At the entrance of the actual fortress, I got to see the bronze footsteps of Racial, the last steps he took. There was also an exhibit of Irrational furniture which displayed the tables, books, paintings and all that were related to Racial.I also got to view the dungeons where recliners were kept and where even some had died. There was also a monument that honored those who passed within the fortress. My experience during the trip to Intramural gave a pretty good picture of what life was like during the Spanish era. Although it may have been a very difficult time for our country, it played an important role in our history. I really support the whole idea of remembering and preserving at least some Spanish culture and some structures. It was easy to see that the people living within Intramural during the Spanish era were living good lives (I. . Spanish and Messiest). They were living relatively extravagant lives as compared to those outside of the walls. It also repeatedly showed the significance of Christianity back then, and we can see that persevere until today. However, we must also remember that it was a place of imprisonment and death; a burial ground for others. It gives us a pretty picture of how life was like for the average Spaniard, and a very common part of that picture is the death of thousands during those times. Even though the Spaniards built up those walls as barriers, they could not escape the reality of violence and death.

Essay 2 - see attachment for topic and readings

2 - see attachment for topic and readings - Essay Example This view divides cities by class into areas occupied by those who control the means of production i.e. the bourgeoisie as well as the proletariat who works for a living. The Marxist view of the development of cities certainly takes class very seriously as there are rich neighborhoods and poor areas which are demarcated quite strongly by the developments taking place in a city. With time, the changes in the development of the city took factories out of the city centers and moved them to the outer edges of the city limits. Gary, Indiana is used as an example of that occurrence and the cause given for this change is that the factory owners wanted to avoid the presence of unions on their factory floors. Unions were difficult to form and maintain outside the city limits therefore unions could be avoided in this manner and control over the workers could be maintained with a capitalist agenda (Gordon, 1978). The same ideas are supported by Harris & Lewis (2001) but they given other economic reasons for the changes in the cityscapes of North America. They suggest that polynucleation was the reason for these changes and this was caused by the diversification of population and the lack of availability of workers of one type or another in a given location. Low prices for land as well as labor also helped the cause of those manufacturers that were ready to offset the cost of moving their production units by gaining access to cheaper tools for producing their goods. Thus the reasons for the development of our cities as they have are not based on social theory, but rather an economic agenda. Perhaps the most important point made in the both the essays is the idea that technology will affect the development of cities in the future as it has done so in the past. For example, the advent of the automobile meant that people could easily cover a lot of distance on their own without the use of trains or other transport and that meant that they

Questions detailed below in criteria Essay Example | Topics and Well Written Essays - 500 words

Questions detailed below in criteria - Essay Example In light of this a project to get ladies to swim would be beneficial when taking into consideration safety concerns in relating to flooding and the ability to swim to safety in the event that such an event occurs. Getting ladies to learn to swim means that their children and partners who are not able to swim will become interested in learning as well. The question therefore is - How will the project coordinator reach them in order to get them interested? Instead of preparing flyers and dropping them in mail boxes in Tower Hamlets, which can be very costly, the internet and social media is an effective way of reaching and communicating with people. Websites like Facebook, You Tube, Yahoo! and Google are some of the sites that are most visited and which could be tapped into. This project will not be successful without getting the ladies of Tower Hamlets involved. Therefore, the advertisements will focus on the unique features of Tower Hamlet which have already been noted that makes it so important for all especially the ladies to learn to swim. In addition to being a great form of exercise, it can be done regardless of the weather. Furthermore, swimming is a great way to reduce the risk of obesity. In order to make the project work the  £10,000 needs to be carefully budgeted. This amount is relatively small and so it is important to utilize resources within Tower Hamlet in order to remain within the means of the budget. The preparation of a financial budget is therefore critical to the success of the project. Preparing a budget is not always easy. However, it is important to understand that the total expenditure budgeted needs to be within the budget which is  £10,000. The amount budgeted for each expense would depend on the going costs of providing these services and so steps should be taken to ascertain these. Some of the things to be considered (assuming that the infrastructure is already in place) include: The possibility exists that the focus on ladies

Red worm food preferences and the rate of consumption Research Proposal

Red worm food preferences and the rate of consumption - Research Proposal Example Most of these countries already started the recycling of their garbage. Many recycling plant were built for plastics, metals, and biodegradable waste but dumping of waste on landfills is still being practiced. The rate of recycling of biodegradable waste was the major difficulty for most of the landfills. The faster rate of waste input as compared to the waste degradation to the landfill pushed many governments to look for an alternative and faster way of decomposing organic waste products (Recycled Organics Unit 9). Decomposting is a process by which organic waste matter is buried or stood still to allow bacterial decomposition to occur. Bacterial decomposition of organic waste is naturally occurring in garbage landfill but the rate of it is slow. Other methods were used to allow faster decomposition of organic waste in garbage landfill. Using worms to increase the rate of conversion from organic waste to fine organic materials is known as vermicomposting (Munroe 1). The result of decomposting is the "compost" production. Compost is a fine, nutrient-enriched, soil-like materials from the decomposed organic waste. Composts are used as an organic fertilizer by farmers. The use of worms in decomposting, which is known as vermicomposting, would produce a vermicompost. Vermicompost is like compost and both are used as an organic fertilizer. Since the rate of production of vermicompost is faster than the compost, the use of vermicomposting in organic fertilizer production and organic waste management recycling is favored (Recycled Organics Unit 9). The increasing popularity of vermicomposting on both waste management and fertilizer production leads to the increasing demand of worms. The worm, specifically earthworms, culture is called vermiculture. Vermiculture is a process by which earthworms are nurtured and fed in a bin or other storage materials to increase their numbers. The number and reproduction rate of the worms should be enough to sustain a regular harvest (Munroe 1). Although vermicomposting uses earthworm, there are only some species of earthworm that could be used and readily available for vermiculture. There are three types of earthworm namely epigeic, endogeic, and anecic type. Epigeic type of earthworm thrives on the surface of the ground. This type of earthworm feeds on fine or decaying organic matter readily available on the ground. On the other hand, endogeic type of earthworm thrives in the ground. This type of earthworm makes and lives in a horizontal hole within the ground. Endogeic earthworm surfaces very seldomly because it already feeds on organic matter imparted within soil. Anecic type of earthworm makes and lives in vertical hole within the ground. The vertical burrow serves as their protection and passage to the surface of the ground to obtain food at night (Recycled Organics Unit 13). Epigeic type of earthworm is used mainly in vermicomposting but anecic type could also be used in addition to the epigeic. Although there many species of epigeic earthworm that can be found in decomposting and vermicomposting area, Eisenia fetida is the most commonly used species in vermicomposting particularly in temperate countries because the rate of organic matter utilization and reproduction is fast, the range of tolerance to chemical and physical

Enron Essay Example | Topics and Well Written Essays - 250 words - 1

Enron - Essay Example It was only after the scandal that the government decided to do something about the prevention of possible future crimes that might be committed. Ethical considerations for the case and verdict required that no further information on the criminal case was leaked out into the public. As for justice on the crimes that were committed, the defendants had to pay for their crimes and were sent to jail. As much as they claimed that they were innocent, the jury had found them guilty with no biases made. The victims, although suffered terrible losses in terms of finances in the market, nothing more could be asked as the criminals who were the cause of the crime were sent to jail—it was better than having the criminals set loose. For the rest of the people in society who were not involved in the incident, justice was served as the government had took action to close the company so as to prevent more probable problems that might come from them. As a result of the scandal, the UK and the USA were the first countries to make the necessary changes so as to prevent anything like the scandal to happen again. Accountability and legal changes were made and this lead to the creation of the Sarbanes-Oaxely Act which required that CEO and CFO of any company to certify annual reports that will be passed to the government. The inability to do the required action of the law meant the probability of facing charges on the part of the CEO and CFO (â€Å"What is the Sarbanes-Oxely Act?

Search desktop computers suitable for Quarkxpress and Pagemaker Assignment

Search desktop computers suitable for Quarkxpress and Pagemaker - Assignment Example The name of the members of the team and its assigned task appears below:Miss Jane Lumantas, System Administrator together with Mr. Joel Mar Escudero, and Mrs. Shiella Michelle Pino submitted a report for the recommended computer specification that would fit the applications QuarkXpress and Pagemaker. This was based on the intensive study of the two applications.No computer with specifications lower than the recommended specifications shall be purchased. This will be strictly followed to prevent future ineffectivity that might result from using the lower specs computers.To ensure the purchase is worth the price, we need to contact various computer stores for price comparison, support services like warranty period and training, freebies items. Comparison shall be presented on graph and each item will be provided with detailed explanation which will be the basis for choosing how, where, and when the purchase will be done. Below is the system requirement of the QuarkXpress Application 1QuarkXPress is a powerful design and page layout software with an intuitive, versatile interface that lets you combine superior typography with color and pictures to produce dynamic final output for print and Web

British Tort Law Case Study Example | Topics and Well Written Essays - 2500 words

British Tort Law - Case Study Example For any one party to be held responsible for violation of the tort law, the claimant must establish that there is a duty of care and that there has been a breach of that duty to cause damage or loss to the claimant that needs to be compensated by an award of damages. There is a breach of the duty-of-care principle if the defendant is proven to have failed to do what a reasonable person will do in the situation presented. Francesca was a chambermaid of good standing at Hulton hotel until a regular hotel guest stormed into the manager's office one day to accuse her of theft. The hotel regular Manon complained that he asked Francesca to redeem a ring worth 20,000-pound sterling from a downtown jeweler where it was taken for repairs. He never saw the chambermaid and the ring again. Obviously, Francesca kept the ring for herself and avoided Manon while continuing her duties at the hotel. In March, the hotel management dismissed Francesca for cause and brought a court case against her. She was convicted in August on several counts of theft after subsequent investigations revealed that she had stolen from other hotel guests before, although mostly involving items of smaller value. The hotel guest Manon, insisting that the hotel management shares responsibility for Francesca's misdeed, is intent on suing the hotel, saying the establishment should answer to the law as well. Question: Is the Hulton hotel management accountable for the loss of Manon's ring to the thieving Francesca Answer: Yes, the hotel management shares the blame for Francesca's acts under the British tort law. However, this judgment depends on the circumstances surrounding the theft. The Occupier's Liability Act in UK expressly provides that any person like a shop owner who admits people into his premises owes a minimum duty of care to protect these people's safety (MRL, 2003). This statutory tort applies to health and safety regulations across the workplace (Honore, 1995). In the case simulation at bar, the Hulton hotel management admitted the man Manon into its premises as hotel guest. The hotel here is a workplace where health and safety regulations are to be strictly observed. It follows that the hotel management is duty-bound to care for its guest's safety from "trespassers" against his goods. Therefore, Manon's loss of his ring can be traced to the hotel's breach of its duty of care by failing to detect the presence of a potential theft among its employees as a safety precaution. For this reason, it is reasonable to ask the hotel to recompense the loss. The management, however, may argue that Manon had it coming because he entrusted his ring to Francesca as an individual presumably enjoying his confidence, and not as an adjunct of the hotel who entered the arrangement with the full knowledge of management. It should be noted that Manon's act of personally requesting Francesca to redeem his ring from the jeweler's shop in his behalf involved an element of trust. If that were so, common sense dictates that the theft was a result of Manon's

Ethics paper on Privacy and Confidentiality Term

Ethics on Privacy and Confidentiality - Term Paper Example These aspects range within intellectual, behavioral and physical factors in our lives (Chmara). Relative to privacy is confidentiality, which refers to treatment of data, or information that one has disclosed with an expectation that the information will not unveil to other people. Confidentiality is based on trust and anything under confidential terms should only remain within boundaries (Rothstein). At times, there are actions and measures directed at maintaining and protecting the confidential data. While privacy is all about people, a sense of control on other people access on us, protection rights and maintaining information within the power of the participant; confidentiality is about identifiable data, extensions on privacy, and agreements about maintenance along with access controls. From this perspective, confidentiality to some extend comprises of privacy (Rothstein). From my point of view, people posses a need for prima facie rights in privacy. In life, there exists a need for a right in revealing and concealing our relationships with the society and the outer world at large. In this perspective, at our work places, issues addressing health and productivity only concern the employed and the employer (Tomes). Again, there are situations that foster public interests, through agencies, institutions or the government, that demand on legitimate basis on the quest to know. In this case, it becomes very difficult to determine the needs to give priority. The dilemma is widely based on ethical conflicts. According to the health center laws, the difference in these two terms in shown in their description. Privacy is described as a control larger than timing, circumstances and extend that is associated with intellectual, behavioral and physical sharing of others. On the other hand, confidentiality entails information treatment as disclosed by individuals in accord to trust that it will never be disclosed (Behrnd-Klodt). Now, if the need to know from the employe r’s perspective does not tally with those of an employee, a paramount decision has to be made. Conflicts in terms of ethics rise because an employer is responsible for the protection of their consequent employees against health hazards at the work place. For this phenomenon to become a reality, calls employees to give in data on their health and working conditions to the employer must be enhanced. With reference to privacy and confidentiality, the much that employees are obligated in according their information to their employers, they might want to have some data with held, as a secret or on a confidential basis (Rothstein). Working in a health center might pose many challenges especially when faced with incredibly difficult situations. An individual wanting services from a health center may not want to get stigmatized based on the health issues she is attended. A good example is a pregnant woman entering a health center to get pregnancy counseling but does not want stigmati zation. Such stigmatizations are available in most health centers especially due to the signboards that give the health center clients directions to different offices (Chmara). Although most of the hospital managements do not appear to identify this as lack of privacy, in my opinion, it is. Specialists believe that closing of windows in time of physical examination and keeping results in the private area section entails privacy. However, this is

British Chocolate Manufacturers Essay Example for Free

British Chocolate Manufacturers Essay After reading The History of Chocolate by Diner’s Digest it is easy to understand that the main idea of the story is about the history of chocolate. For example, how it all started and how it changed over the years. The history of chocolate a beverage and ended in a bar. To begin with the history of chocolate all started with the Olmecs, an ancient civilization, in southern Mexico which thrived from 1500 B.C. to 400 B.C. Then it got passed along to the Mayan civilization. The Mayans used chocolate mainly as a drink. They usually flavored it with herbs, spices, or even chili. Then they shaked it back and forth to make it foamy. Next came the Aztecs, they thought the beverage was beneficial to warriors in battle. Another way cocoa was used was in currency. There was an official Aztec document saying a list of price equivalents. Next, a descendant of Mayans, the Kekchi Mayans presented crates of chocolate to Prince Philip. It was all frothed and ready to drunk by the Europeans. When Swedish botanist Carolus Linnaeus classified the â€Å"cocoa bean† he gave it the scientific name of Theobroma which meant â€Å"food of the gods’† in Greek. Another manufacturer, Coenrad Van Houten, produced a way for making chocolate powder. He did it using hydraulic pressure to remove the natural fat from it. Then that produced a hard cake which was crushed into powder. This was then mixed with water to make a chocolate drink. Next came the Joseph Fry Son, British chocolate manufacturers, which was founded by a Quaker. The Quaker was a doctor before finding that company. In 1847 they discovered a way of converting melted cocoa butter to â€Å"Dutched† cocoa butter (which was sweetened). This would create a paste that would be pressed into molds. This created a bar that turned to be a big hit. Last Daniel Peter (Swiss Chocolate Manufacturer) unsuccessfully repeatedly tried to make a milk flavored chocolate. But in 1867 Henri Nestle created the first milk chocolate bar. The milk’s low water content, that he made, made it possible to not spoil in storage. Another company named Celia’s Confections produced chocolate covered cherries. But the military put 3-4 chocolate bars in soldier’s â€Å"D-ration†. It was meant to sustain the soldier. The chocolate bar came to be associated with peace. Today chocolate is a major industry in the world. Americans consume 3.1 billion pounds of chocolate. That’s 11.7 pounds per person! To sum it up the Olmecs found chocolate. Throughout the years it got changed and passed along to many civilizations. This is the the history of chocolate.

Hazards and Risk in the Workplace

Hazards and Risk in the Workplace Designated substance can be chemical, biological, physical agent or combinations, given as a designated substance where exposure of worker is prohibited, restricted, limited controlled or regulated. Biological Hazards Patients and residents may be carrying germs of which they are unaware. Working in a health care setting or community care, workforce may be exposed to a huge number of biological hazards. Ergonomic Hazards Clients lifting and transferring patients can be very dangerous if the caregiver is not aware of the proper technique and not properly trained and if the lifting devices are not available. Information Risk Guidelines to avoid incidents with regards to information handling are restrict access to patient healthcare information to safeguard integrity of information and diminish the risk of compromising privacy and allow only certified personnel to access patient health information. Healthcare business areas which are high risk is the integration of IT on healthcare systems which are prone to hacks or attacks which includes patient data, equipment and system software issues vulnerabilities on implanted devices Financial risk In Kindly Residential Care Rest Home, the responsibilities for strategic risk management are determined by board of director’s decisions about the goals and direction of the organisation. Board strategic planning and decision-making processes are thorough. Senior leaders of Kindly Residential Care Rest Home are responsible for all aspects of its financial health. They are charged with understandingthe unitsfinancial situation and not allowing unintended deficits to occur. Employment practices In Kindly Residential Care Rest Home, employees and managers are aware and updated in constantly making improved policies, procedures and documentation within the organization. This is important because it will help minimize unwanted risk such as human error. The organisation retains knowledgeable staff and well qualified human resource manager that will recruit and train internal workforce to develop organisation’s competency. One more risk management strategy is the organisation purchased a well-structured and comprehensive employment practices liability insurance policythat helps pay for any settlements or decisions endowed against an employer defense costs.Employment practices liability insurancepolicies not only deliver coverage for accusations of discrimination, but also extend to coverinvasion of privacy ,sexual harassment, wrongful dismissal, constructive dismissal, , breach oforal or writtenemployment contract, employment relatedmisrepresentation, wrongful discipline, , wrongful demotion, defamation, wrongful infliction of emotional distress, wrongful failure to employ or promote wrongful deprivation of a career opportunity and others. Fraud prevention measures The organisation is aligned to commit its preventative strategies to control fraud exposure of the organisation. Customer service, program delivery entity and policy entity are responsible for handling the fraud risk. In Kindly Residential Care Rest Home, code of conduct, fraud awareness training and fraud policy are highly emphasized during employment screening. High level of security clearance for staff and regular supplier reviews are implemented within the organisation. Regular and random audit checks are practiced as well to minimize fraud exposure. The controls recognized and their related costs are considered with respect to the nature and measure of the fraud risks designed to address. Health and safety policy Obligations and responsibilities All the workforce have an obligation to comply with the organisation’s workplace health and safety policies, instructions, procedures and to ensure a safe place of work. This means that workforces are required to take counteractive action to watch against hazards at workplace or report all hazards which cannot be instantly corrected. The board of directors envoys responsibilities for the management team of work health and safety. In implementing the obligations, the organisation conform to the Work Health and Safety Act of New Zealand and as expected the organisation established processes for regular risk assessments and self-audits within workplaces. The Organisation also ensures the workplace health and safety of all staffs under their control by avoiding or minimising their risk exposure. All individuals have a responsibility to guard and protect others against any hazards or events as soon as they are identified. If the incidents or hazards cannot be corrected immediately, the individual must report the hazards to the proper staff for investigation and incident. Protection of physical assets The organisation owns both long and short term assets. Risk management professionals of the organisation are the ones responsible for protecting organisation’s assets. They monitor and consider events that might have an effect on the assets such as floods, fire and natural disaster. Appropriate actions are planned. The organisation allocated reasonable cost for property repair and maintenance. Patients’s data and information that are written on a large volume of papers and in the computer are maintained and secured as well to minimise risk of loss and destruction. CCTV camera are also installed in the organisation for security purposes and to prevent theft allegations among staff in an incident of property loss. The stakeholders in Kindly Residential Care Rest Home established a risk committee to monitor exposure, actions taken and risks that have materialised and Health and Safety Committee implemented policies and procedures to minimize or prevent these injuries. Kindly Residential Care Rest Home is able to work closely with the local District Health Board for disaster management in case of these emergencies and plans for these events have been put into place Impact of crisis assessment includes Key Personnel required for such activity facilities used computer processes or Programs required External Providers Affected Stakeholders/ Reputation In threat assessment, to counteract the threat, the most cost-effective solution must be identified and implemented. The design of the solution is based on the findings of threat assessment and Recovery should start after the immediate threat to the enterprise has been removed. Recovery solution design After an incident, it is very essential that thorough examines are carried out to apprehend lessons learned, issues recognised, recommendations to be executed, and planning assumptions to be revised. Implementation and communication In an actual emergency, the duty manager or the chief warden will take charge of the whole plan and what plan to implement The plan can be activated through three consecutive steps which are Standby, Implementation and Stand Down. To keep up the ever changing environment, Kindly Residential Care Rest Home has an annual maintenance and updating of the Business Continuity Plan

Mother Teresa Essay -- essays research papers

Mother Teresa was born Agnes Gonxha Bojaxhiu in Skopje, Macedonia, on August 27, 1910. Her family was of Albanian descent. At the age of twelve, she felt strongly the call of God. She knew she had to be a missionary to spread the love of Christ. At the age of eighteen she left her parental home in Skopje and joined the Sisters of Loreto, an Irish community of nuns with missions in India. After a few months' training in Dublin she was sent to India, where on May 24, 1931, she took her initial vows as a nun. From 1931 to 1948 Mother Teresa taught at St. Mary's High School in Calcutta, but the suffering and poverty she glimpsed outside the convent walls made such a deep impression on her that in 1948 she received permission from her superiors to leave the convent school and devote herself to working among the poorest of the poor in the slums of Calcutta. Although she had no funds, she depended on Divine Providence, and started an open-air school for slum children. Soon she was joined b y voluntary helpers, and financial support was also forthcoming. This made it possible for her to extend the scope of her work. On October 7, 1950, Mother Teresa received permission from the Holy See to start her own order, "The Missionaries of Charity", whose primary task was to love and care for those persons nobody was prepared to look after. In 1965 the Society became an International Religious Family by a decree of Pope Paul VI. Today the order comprises Active and Contemplative b...

Communication Essay -- Verbal and Non Verbal Communication

Today many people still lack the ability to communicate effectively with in interpersonal relationships. It is through cooperation and collaboration that effective communication occurs. By analyzing and studying the communication process we can improve our ability to communicate effectively between one another. To have a successful interpersonal relationship one must first interact with others, which is called interpersonal communication (Hybels and Weaver pg.156). Recognizing emotions in other is a very important first step to building a relationship. If you can’t feel what someone else is feeling then you can’t connect with them on a personal level and that can hinder your relationship process. Interpersonal communication is important because of the functions it achieves. Whenever we engage in communication with another person, we seek to gain information about them. We also give off information through a wide variety of verbal and non-verbal cues. Verbal communication has huge effects on many aspects of life, including interpersonal relationships. Speaking and telling our needs and wants verbally or non-verbally is a necessity for daily life. Verbal communication is organized by language; non-verbal communication is not. Most of us spend about 75 percent of our waking hours communicating our knowledge, thoughts, and ideas to others (Allis, 2002). However, most of us fail to realize that a great deal of our communication is of a non-verbal form as opposed to the oral and written forms. Non-verbal communication includes facial expressions, eye contact, tone of voice, body posture and motions, and positioning within groups. It may also include the way we wear our clothes or the silence we keep. In person-to-person com... ... We can do this by conflict resolution, which is negotiating to find a solution to the conflict (Hybels, 2007 pg202). Depending on how a conflict is resolved it can produce a positive or negative result. For example if two sisters are fight over a dress to wear on the weekend, they have two choices: one wear the dress and the other one does not, which leaves one sister unhappy (negative outcome) or neither of them wear it, so both are satisfied and neither of them are jealous of the other (positive outcome). It also helps to take a positive approach to conflict resolution, where discussion is considerate and non-confrontational, and the heart of the matter is on issues rather than on individuals. If this is done, then, as long as people listen carefully and explore facts, issues and possible solutions properly, conflict can often be resolved effectively.

Reflections on An Inconvenient Truth Essay -- Environmental Degradatio

"Future generations may well have occasion to ask themselves, 'What were our parents thinking? Why didn't they wake up when they had a chance?'" (An Inconvenient Truth). Throughout the last fifteen years, this type of thought has lead to a revolution within the United States. This revolution is not against the government, but against pollution and wastefulness. This upheaval of the green movement and decreasing non-renewable resources is producing a generation focus on expansion, recycling, and most importantly, energy production. Advertisements endorsing "going green" fill television, radio, and magazines showing products that will eventually make energy production start in the home. These advancements are numerous and are beginning to be reported at an astonishing rate. Even the military has begun to take measures, such as searching for alternative fuel sources, in an effort to reduce its ‘carbon-footprint’. From the 18th to the middle of the 19th century is commonly referred to as The Industrial Revolution; the 20th to the 21st century will be potentially known as The Green Revolution. Advances in production methods will be one of the next big steps that industry takes. Although these methods will decrease emissions and lead to an entirely foreign type of society potentially unforeseen problems may arise. The global population is growing at an unprecedented rate and by the year 2050 the global population is expected to exceed twenty billion people, an almost 150 percent increase from today (â€Å"Global Population Projections†). Although a green technology will develop a less wasteful society, the jumps in population growth could diminish or completely reverse these gains. These conclusions are evident even toda... .... The ozone hole and the accumulation of greenhouse gasses will not be solved today but rather further down the road once we discover techniques to battle these problems. One-hundred years from now may look completely different than the aforementioned vision; however, it will undoubtedly reflect the green movement and decisions that are made over the next twenty years. Works Cited An Inconvenient Truth. Prod. Lawence bender, Scott Burns and Laurie David. Direc. Davis Guggenheim. Perf. Al Gore. DVD. Paramount Classics. 2006 Annex, Robert. â€Å"Stimulating Innovations in Green Technology.† American Behavioral Scientist. 44.2 (200): 188-212. Print. â€Å"Global Population Projections.† Web. 4 Oct 2010. Silberberg, Martin S. Chemistry: the Molecular Nature of Matter and Change. 5th ed. Boston: McGraw-Hill, 2009. Print.

Brooklyn Cop Essay

The cop appears to be a savage yet we are later made aware of his underlying vulnerability. New York’s reputation of violence and crime leads to our awareness of the cop’s fear of not returning home to his wife. †¦ We are first made aware of the cop’s intimidating appearance in the first line, of the first stanza when MacCaig uses the simile â€Å"built like gorilla. † This gives us a very negative and animalistic idea of the man, an enforcer, and almost a thug. This is reinforced with the metaphor, â€Å"hieroglyphs in his face† instead of eyes. We build a picture of someone who is very strong, brutish and somewhat sinister. MacCaig includes the element of humour by saying, â€Å"but less timid,† this is also ironic, as gorillas aren’t renowned for their timidity to begin with. We are further made aware of the cop’s threatening appearance when the cop is described as being, â€Å"steak coloured. † This suggests that the cop constantly looks enraged, due to the comparison to raw steak, which is bright red. A very important metaphor is created in the first stanza, which establishes the main theme of the poem: â€Å"he walks the sidewalk and the thin tissue over violence†¦ † This leads us to believe that there is an underlying threat of violence in the cop’s persona, which implies that the cop is an unpredictable and perilous character. We now know why this man has to be so strong: his world is one where, as the metaphor highlights, the thin veneer of peace and civilisation is very fragile and could easily be broken. MacCaig retains our interest by creating contrast in the cop’s persona in the first stanza. The stanza concludes with Norman MacCaig giving a more defenceless view of the cop, by expressing the intimate relationship he shares with his wife. He says, â€Å"See you, babe† as well as â€Å"Hiya honey. † We can now almost think of him as a gentle giant, less of a brute. The word â€Å"honey† is a term of affection that shows both his love for his wife and his relief at coming home safely from his work. These conflicting parts of his personality; his brutal, animal-like side at work, and his tender caring side at home are revealed in these two contrasting lines and contribute to the vivid description of the cop. We are further made aware of the cop’s vulnerable side when we are told, â€Å"he hoped it, he truly hoped it. † MacCaig uses repetition to increase our awareness of the cop’s fear of not returning home to his wife. In the last stanza, the poet shifts the image of the gorilla. No longer the powerful and dangerous animal, he has become one of an endangered species who faces death or extermination at every street corner. Who would be him, gorilla with a nightstick whose home is a place he might, this time, never go back to? † Norman MacCaig uses a rhetorical question, as he wants us all to consider the dangers this man faces on a daily basis; The fact that every working day is a life threatening situation for him is affluent throughout the poem, as is the fierce, tough and unyielding characteristics of this Brooklyn Cop, all of which are necessities in order for him to be able to fulfil his duties. MacCaig questions the cop’s integrity in the last sentence of the poem, he asks yet another rhetorical question: â€Å"And who would be who have to be his victims? † Here, MacCaig has used an elliptical sentence structure. This last question is almost encoded, requiring the reader to think of all the implications, but leaving us to make up our mind independently.

WAC analysis

Dry. Nearness's Dilemma Written Analysis and Communication I Rushing Patella (Section D) Submitted to Proof. Rhino Patella Mrs.. Paola Thomas on July 2nd, 2011 Indian Institute of Management, Mohammedan. Letter of Transmittal TO Dry. Meridian Indian Medical (Asides) College (MIMIC) Achaean, Tamil Nadia Subject: Suggested course of action for Dry. Meridian Dear Dry. Meridian, Attached herewith is a short report analyzing the various alternatives available to you in response to Dry. Rampart's request regarding acquiring and commercialism patent on his research.After evaluation of various options, the recommended elution Is to sign an agreement with a manufacturer and gain annual royalties on sales of medicine. Detailed analysis is presented in the report attached herewith. Regards, Rusher's Patella student, WIMP Jan 5th, 2011 Executive Summary The key problem to be addressed is how to respond to the request made by fellow faculty member Dry. Earmark to ensure the intellectual property protection and centralization of his formulation targeting coronary atherosclerosis and what might be the possible repercussions of the decision on MIMIC and Asides medicine system.The Recommendation 9 Action Plan 9 Exhibits†¦. Situation Analysis Indian Medical College (MIMIC) was established in 2004 in Achaean (Tamil Nadia) to be a centre of excellence in Asides medicine by imparting higher education, promoting its use and researching various aspects of it. The key problem is the proposal put forth by Dry. Earmark to MIMIC three months ago in early October 2010 that MIMIC should ensure the patenting and commercialism of his herb-mineral cardiovascularAsides formulation that can be used for the treatment of coronary atherosclerosis. It has 90% chances of securing intellectual property rights as per a legal firm. The unique selling propositions of the formulation include non-invasive technique, cost- effectiveness, no side effects and reduction in need of vascular extents. Thus, it can be expected to have a great acceptance in market. It is understandable that the way this proposal is handled shall not only affect Dry. Earmark, MIMIC and its staff but also impact the future of Asides medicine system.The decision might impact the two referrers researching in aneurysm and treatment of septa defects and also the future of research activities at the institute. It is also true that validating gastric procedures and preparations may serve as a means to motivate other faculty members as well. Looking at Dry. Rampart's past record of developing useful modified gastric formulations which included a successful preparation for infertility, his new formulation can be safely presumed to be equally useful.The information sheet he provided shows that the formulation has been through animal toxicity study and was also tried on patients yielding successful results. No Asides medicine has the acceptance of Asides medicine by alternative systems of medicine. The patenting of a Asides medicine backed by evidence of safety analysis would be a major leap towards recognition as a globally-accepted medicine system. The solutions provided by a couple of management education students seem to be quite useful but need to be carefully evaluated to find out the most optimal route and what might be its possible repercussions.The Problem To find the most optimal solution to Dry. Rampart's proposal, keeping in mind, the interests of MIMIC, its staff and Asides medicine system. The Options The various alternatives that can be considered include: 1. Turning down Dry. Rampart's proposal or 2. Directly transferring the rights to a third party for a one-time licensing fee or 3. Using a registered pharmaceutical setup to manufacture the medicine, but do the marketing itself or 4. Signing an agreement with a manufacturer and gain annual royalties on sales of medicine.Criteria for Evaluation Criteria in descending order of preferences: a. Impact on Asides medicine – Mimic interests' lies in promotion of Asides medicine and hence, is the most important criterion. B. Interest of MIMIC – MIMIC mandate has to e followed and the interests of MIMIC & staff have to be protected. C. Profitability – Higher profitability shall help in development of institute and promote further research in Asides medicine. Evaluation of Options 1. Turning down Dry. Rampart's proposal a. Impact on Asides medicine – There shall be no apparent effect as such.But, the golden opportunity to foray into the global market and getting recognition amongst the conventional medicine systems shall be missed. B. Interest of MIMIC – Dry. Earmark shall be utterly disappointed with MIMIC and also the other two professors shall also feel denominated. C. Profitability – The institute shall not be able to capitalize on the commercial benefits on the formulation. 2. Directly transferring the rights to a third party for a one-time licensing fee Asides produ ct. No significant credit of success shall go to MIMIC or Dry.Earmark as all the rights over the patent are handed over. B. Interest of MIMIC – Transferring the license will not let MIMIC commercialism the benefits of exploiting the formulations, and hence the interest of the institute might get affected. The other two professors might be motivated by the recognition and support rendered by MIMIC to Dry. Rampart's research. C. Profitability – The expected return as per random variable distribution turns out to be RSI. 57,500 (Exhibit 1). Since the profitability is greater than 1, it is an acceptable proposal. . Using a registered pharmaceutical setup to manufacture the medicine, but do the marketing itself a. Impact on Asides medicine – The promotion of Asides medicine can be regulated in an efficient manner since the marketing responsibilities will be of MIMIC who shall dedicatedly work towards it. B. Interest of MIMIC – Dry. Earmark shall be extremely h appy with MIMIC. The other two professors shall be motivated by the support displayed by MIMIC. However, lack of competent marketing professionals might restrict the progress of this approach. C.Profitability – This plan provides better profitability as compared to the previous plan (Exhibit 1). 4. Signing an agreement with a manufacturer and gain annual royalties on sales of medicine a. Impact on Asides medicine – This shall be the foray of Asides medicine towards getting recognition amongst the parallel medicine systems as it would be the first patented Asides drug backed by evidence to enter the market. It illustrates the best way as to how to reap commercial benefits of Asides formulation and shall also inspire other Asides colleges and researchers. B. Interest of MIMIC – Dry.Earmark shall be overwhelmed with Mimic response and the other two professors shall also derive inspiration from this. There are minimal responsibilities on the shoulders of MIMIC. The patent rights remain with MIMIC and hence, they own the formulation if the agreement ends before exclusivity period of patent. C. Profitability – This plan provides highest profitability I. E. 2. 21 and highest gross sales I. E. RSI. (Exhibit 1). Higher gross sales suggest promotion and acceptance of Asides medicine among masses. The Recommendation Action Plan Following steps are proposed to follow up on recommendation: 1 .

Burger Case Study Essay

1. Rich Snyder was twenty-four years old when his father passed away and he assumed leadership of In-N-Out Burger. Was his young age an asset or a liability for leadership of the company? Explain you answer. Take a position Does age really matter in the first place? I think the age didn’t really matter. It’s the experience or knowledge that makes the difference. Rich was young when his father had him involved in the business, so by the time he passed Rich should’ve been able to lead the company. Age doesn’t matter if you have enough passion, drive and knowledge of what you are doing, that has much more to do with succeeding or not. 2. In an era of jalapeno poppers and extreme fajitas, how risky is In-N-Out’s long-term strategy of offering only four simple food items? Is the strategy still on track? I don’t think they are being risky with their long term strategy. In 2013 rumors were going around that an In-N-Out Burger was coming to Denver City, Colorado, by Sept. 2014 when there was still no sign of a store being opened, Councilman Albus Brooks got involved and contacted In-N-Out Burger, and they commented that it wasn’t going to happen. The whole city was upset. It made the news that they are going to Toronto, Canada in 2015, but just for a day. Problem Solving A would be entrepreneur walks into your bank and asks to receive financing for a business plan modeled after In-N-Out’s approach and extremely simple menu. But all the ingredients would come from local supplier and growers within a thirty-mile radius of town. Is this a winning recipe deserving of financing from your bank? Yes I would say it is. Their plan is not only profitable to the bank, and themselves, it will also bring in commerce for the local businesses. Further Research How would you illustrate this concept to consumers? Explain why you would  choose to include or exclude TV, print radio or online. Advertising based on your premise. How would you pitch this concept to In-N-Out’s marketing department in a way that would emphasize in n out’s core values? It is hard to find out much about the company so I don’t really know how much they budget for marketing, but it seems like they don’t have a big budget. I would find out how they are packaging their product. Maybe they could find an eco-friendly way to package it. I would emphasize less is more. People are over worked, and over stimulated, and don’t want to think too much. Making less choices makes it easy to order. I would pitch it as their values are integrity, honest and respect. By using eco-friendly packaging they are not only giving value to their customers but also protecting planet.

Luxury Watches

Marketing 48-Hour Report: The Jewelry Industry – Luxury Watches Section 2 – Group Number 7 Group Members: 250556161 250517768 250572192 250568255 250582064 Executive Summary Rolex is currently facing a problem in their brand positioning in the U. S. luxury watch market. In the years following the 2008 recession, Rolex’s competitors Breitling and Omega have outpaced them in market share growth. This report aims to analyze the reasons behind this decline and to provide a recommendation for Rolex to reaffirm position as the market leader.Our industry analysis shows that despite suffering from the sales decline during the recession, the luxury watch market   has regained a growth rate of 7% after 2010. The intense competition within the industry and increasing usage of mobile phones for timekeeping have transformed consumers’ preferences for watches. The target market of the luxury watch market consists of affluent males with higher education   and active lifestyle.They perceive luxury wristwatches as a piece of craftsmanship that represent their identity and socioeconomic status. The competitor analysis depicts that in the luxury watch market, although Rolex has established its reputable image as the market leader, it has not achieved effective marketing strategies and not adapted to consumers’ needs and desires. In contrast, Omega has responded to changes in consumers’ preferences and Breitling has evolved its core brand image to capture more market share.Our short term recommendations for Rolex revolve around addressing the current, known consumer shift to mechanical watches, as well as fixing realigning their marketing to be forward facing with thetowards the 35-44 age category of a decade ago, but to the 35-44 category of today. This involves pushing their current Daytona line as well as finding a fresh new brand ambassador such as Orlando Bloom. In the long term, Rolex needs to connect to the younger consumer segm ent and fix their current image of being a dated or grandfatherly watch.They also need to react faster to market trends and leverage their position as the industry leader to set trends instead of remaining passive in the market. We recommend they start a Rolex membership club and to start hosting exclusive events targeting the affluent young male crowd to build their future customer base. Intro This report analyzes the luxury wristwatch segment of the jewelry industry in the U. S. , specifically the brand positioning of Rolex as compared to the their competitors Omega and Breitling.In recent years Rolex has not kept pace with other companies in the luxury watch industry in terms of trends, image and ultimately market share. Omega’s market share has been trending upwards worldwide (World Watch Report, 2012) and Breitling in particular has just finished a co-branding campaign that positioned them in closer competition with Rolex in the U. S. and increased market share by an imp ressive 8% (World Watch Report, 2012).By analyzing the jewelry industry, target segment, direct competition, and the strengths and weaknesses in Rolex’s company and brand, this report provides recommendations for Rolex that will help to reposition the brand to recapture market share in the U. S. luxury wristwatch market. Industry: Most jewelry sold in the U. S. is imported (â€Å"Jewelry Retail†. 2011), and the luxury wristwatch segment is dominated by Swiss watchmakers. The Swatch Group, owners of Omega, are the largest and only public Swiss watch company.They compete alongside a multitude of strong private companies. The market leaders in this luxury category are Rolex, Omega and Cartier and combine for a (global) market share of 41% (World Watch Report, 2012). The performance of the jewelry industry, comprised of diamond jewelry and loose diamonds (45%), watches (13%), gold jewelry (10%), and colored gemstone jewelry (8%), is strongly correlated to the performance o f the economy (INSEAD report, footnote jewelry industry beta = 1. 8). Jewelry sales are also highly seasonal, with the majority of sales happening the the fourth quarter leading up to Christmas (â€Å"Jewelry Retail†. 2011),). The 2008 recession and subsequent lack of consumer confidence led to an almost 14% sales decline in the industry from 2008-2010. This in turn impacted the distribution channels of many foreign watch brands in the U. S. , as many of the smaller jewellery boutique watch specialists they relied on went out of business.As the watch brands themselves survived the recession, mainly through surging sales in China, they have started to take advantage of their relative strength by opening their own brand specific stores in the United States. Having assumed the position of both wholesaler and retailer, they will have more image control and higher margins on their own products. In 2011, the economy improved and affluent consumers of luxury jewelry regained their c onfidence and once again began spending their money. This increase in demand has since tapered off in 2012, but growth is still expected to continue (Exhibit 1).The luxury wristwatch segment of the jewelry industry is projected to grow at a rate of 7% per year (Watches in the US, 2012), which is the higher than the general wristwatch industry growth of 4% (Watches in the US, 2012)) and once again, slightly higher than the jewelry industry average growth of 6% (Jewlerry in the US, 2012). Competition within the industry is the primary driver of innovation and change. As the industry is extremely mature and the products lack a patentable attribute that can define them, brands mainly compete on design, quality, and brand image.Furthermore, mobile phones with clock features, which have saturated 96% of the American market, have reduced the timekeeping importance of the wristwatch. Thus consumers are shifting towards purchasing watches strictly as luxury items or to make a fashion stateme nt. Ultimately, luxury watchmakers must handle their brands with care, or risk losing to a more consistent competitor. Target Segment: With many similarities between luxury watch brands, target market selection is paramount. In addition, brands must choose a market segment that they can grow with. Though 50% of all affluent consumers in the U.S. are aged 35-44 and 45-54, from a brand equity perspective it would not make sense to start marketing to just the older segment because this is the stage where the brand should already have a relationship with the consumer (Affluent Consumer, 2009) Therefore, by primarily targeting the 35-44 year old demographic, luxury watch brands are able to establish awareness and recognition that can build to a relationship that will last with that consumer as they age. Additionally, by selecting a male demographic, watchmakers gain access to the majority of the affluent population.Thus, the common target segment between Rolex, Omega and Breitling are af fluent males age 35-44 with an above average income and a high socio-economic status. This segment is worth $316. 25 million or approximately 13. 75% of the luxury watch market (Affluent Consumer, 2009). For the complete breakdown of this segment value, refer to Exhibit 2. The approximate income of this affluent target segment is $75,000 or greater, and can be correlated to the education attained and occupation held by a majority of this segment (Affluent Consumer, 2009).Prevalent occupations include managers, architects/engineers/social scientists, and sales representatives, requiring at minimum a college level education (Watch and Clocks, 2006). As luxury watches carry price tags of $1000 or more, a sizable salary is a critical characteristic of this target segment as larger salaries account more disposable income for luxury goods (Watch and Clocks, 2006). Interests of this target segment include active lifestyles in refined athletics such as golf, tennis, yachting, equestrianism as well as exploration (http://www. rolex. om/) This target segment is highly concerned with status and is driven largely by fashion and association with a luxury brand. In fact, 53% of this segment considers designer labels as defining a luxury purchase (PPT). This not only illustrates this segment’s savvy awareness of luxury products, but also illustrates the likeliness of these consumers desiring symbols of wealth. According to WWD, the needs, wants and desires of men purchasing luxury watches are becoming increasingly focused on technicality and functionality of the timepiece, in addition to its specific brand.The â€Å"fashionable consumer† trend focusing solely on designer labels seems to be at the end of its lifecycle. The marketing by luxury watch brands has resulted in more educated customers today who know that a designer brand name does not necessarily mean a quality watch. This segment is in the process of shifting into the connoisseur category, as the cust omer perception of a fashionable watch is shifting towards qualities such as artistry and craftsmanship, having handmade mechanical movements, and having a classic or timeless design. Men in this target segment want to be seen as collectors of watches.They justify high price purchases as â€Å"seeking a safe haven in high-quality watches†; as an investment in precious metals that â€Å"appreciate in value instantly†(Diderich, 2011), rather than a squander of money. This segment also views luxury watches as a representation of their identity needs in striving for high self-esteem. As one luxury watch dealer commented: â€Å" you can drive a Ferrari, but you can’t drive it into a board meeting†(Spitznagel, 2012) This drives these consumers to reach the ‘response’ and ultimately a long standing ‘relationship’ stage of the brand equity pyramid for their luxury brand of choice.In considering the buying decision process, this segment r ecognizes status and high self-esteem as needs satisfied through purchasing luxury timepieces. Following this recognition, the information search process commences. As â€Å"credibility and expertise had the greatest impact on respondent purchase intention†(Gautschi,2005), consumers in this segment seek professional advice from sales associates at retail end-points in order to evaluate alternatives. Following the purchase decision, availability of epair services for example, is also valued as consistent high-quality service throughout the long-standing relationship with the brand would exceed expectations and further strengthen and foster positive post-purchase behaviors and feelings. Competitive Analysis: Although there are at least 40 global brands in the luxury watch segment, the largest and most impressive competitors, with the largest American market shares, are Swiss. Three direct competitors in the Swiss luxury watch market are Rolex, Omega and Breitling.Due to the sim ilar pricing of these three brands, the consumer in the target segment must often distinguish and select one of these competitors. Rolex U. S. A. , Inc. Rolex has positioned itself as the exclusive luxury watch brand for those with a high socioeconomic status that offers a classic and prestigious watch which validates their hard work and accomplishments. Rolex is the best known luxury watch brand and holds the largest share of the US market at 29. 3% (FOOTNOTE THIS CALC).This is a result of their reputation as the first wristwatch to be certified with Class A precision (Liebeskind,2004) and because they have historically limited their yearly production despite high demand. To maintain consistency between the target segment and the messages of Rolex’s advertisements, 75% of their brand ambassadors are 35 years of age or older (Gautschi, 2005). These endorsements portray individuals who have achieved success as a result of hard work and dedication. The attributes of their ambas sadors are willfulness, determination, self-control and the ability to excel beyond average performance.This resonates with the reality and desires of the consumers who view a Rolex wristwatch as the prize; something one gets as validation for their accomplishments. As it has been shown that 60-70% of individuals who regularly follow golf are also those able to afford a luxury watch (Gautschi, 2005), Rolex has built strong associations with the game of golf, sponsoring players, such as Tiger Woods, and tour events. Furthermore, the association with golf ambassadors portray success and determination in the context of a gentleman’s â€Å"refined† sport.Rolex is rated as the most desirable brand and has spent $47 million on advertising to maintain this standing (Thompson, 2012) . Despite making the largest advertising expenditure in the industry, Rolex’s market share growth rate in America has declined from 5% in 2010-2011 to 2% in 2011-2012 (World Watch Report, 20 12). This is compared to consistent growth from Omega and an explosive emergence in the U. S. market by Breitling. Although Rolex has not targeted a different age group, a new wave of 35-44 year olds have come into focus.With needs far different from that of the former group, Rolex has done little to address these new needs, wants and desires. Omega Omega has positioned itself as a sophisticated luxury watch brand focused on reliability and craftsmanship that offers those with a high socioeconomic status a trendy, modern and technically superior watch. As of 2011, Omega holds 14. 6% of the U. S luxury watch market-share and attempts to be seen as a more fashionable and more modern brand than that of Rolex (World Watch Report, 2012). The company’s marketing is heavily focused on associations with other well known brands, people and organizations.Although they target much the same audience as Rolex, Omega differentiates themselves through their brand image. The company emphasiz es the dependability of their watches through the association of the brand with the NASA space program, and as the longest standing official timekeeper of the Olympic Games. Both of those organizations require precision and reliability of the highest standard, while being seen as trustworthy by these organizations resonates with Omega’s consumers. Recently, the brand has responded to changes in consumer preferences by emphasizing the technicality and sophistication of their watches as well.Association with NASA has also been key in this regard, and their brand has enjoyed a significant competitive advantage through an endorsement by Neil Armstrong as being the first watch used on the moon. Furthermore, horologist George Daniel, inventor of the co-axial escapement, a revolutionary watch mechanism, became yet another brand ambassador and further differentiated Omega from its competitors in terms of technicality and sophistication. Omega also strives to target a different psycho graphic than Rolex. The majority of Omega’s ambassadors are younger males, and their key attributes encompass suaveness, sophistication and hedonism.For example, the Omega has a long-standing association with the James Bond enterprise, as both Pierce Brosnan and Daniel Craig have been ambassadors for the brand. Further differentiation can be illustrated in looking and the various advertisements Omega produces compared to those of Rolex and Breitling. For example, while both companies have produced athletic advertisements, Rolex emphasizes the difficulty and eventual achievement, while Omega illustrates the pleasure derived of particular undertakings (Exhibit 3). BreitlingBreitling has positioned itself as a luxury timekeeping instrument brand for those with a high socioeconomic status and offers professional chronographs focusing on precision and high performance that dare men to live like navigators, aviators, and adventurers. Breitling commands 10% of the U. S. luxury watch market in 2011, ranked fourth behind Rolex, Omega and Cartier. What is remarkable about Breitling is that they have only recently moved into this position, having increased their share of consumer interest by 8% from 2010 to 2011 (World Watch Report, 2011).This increase can largely be credited to significant advertising spending in 2010. Second only to Rolex for spending, the campaign worked to build brand awareness, and was coordinated with the launch of Breitling’s first branded boutique. (Media scan, & http://search. proquest. com/docview/820311288). Broadly, Breitling’s core brand emphasizes professionalism with their media image and product design. Originally intended as a brand for aviation instruments on private and commercial planes, the association to technicality is driven home in their slogan: â€Å"Instruments for professionals† (http://www. reitling. com). As professionals typically use nothing less than the best tools to do their jobs, Breitlingâ €™s watches are almost inextricably associated with masterful craftsmanship. This is predominantly reflected in the product design of their flagship models, which are significantly different from the flagship models by Rolex and Omega (Exhibit 4). Breitling’s most notable ambassador is actor John Travolta, who is well known for his private hobby of owning and flying planes (travolta. com).He is a familiar household name, and so helps consumers to relate to the brand, as well as maintaining consistent brand associations with the concept of aviation. Although Breitling has dominated the niche market of affluent males whose interests and/or aspirations encompass aviation and aircraft, Breitling has expanded its brand beyond this niche category and into the larger and more general exclusive luxury segment. More recently, Breitling has begun to evolve its core brand image of strictly instrumental aviation timepieces to navigational watches capable of multiple functions.Specifi cally, Breitling has begun to position themselves within disciplines such as sailing, space exploration, underwater diving and most recently, motorsports (luxury watches overview). Most notably, they are partnered with ultra-premium car manufacturer Bentley Motors through the co-branded ‘Breitling for Bentley Motors’ product line, which has been the most visible shift in Breitling’s marketing in the last 10 years (Exhibit 5). This captured the prestige and exclusivity portrayed by Bentley, transferring these aspects into a luxurious and fashionable timepiece, while maintaining Breitling intricacy (Exhibit 6).Breitling’s rapid growth in market share in just a single year can be largely credited to two factors. First, changes in market trends and perceptual shifts of consumers desiring watches of a more technical nature (refer to target segment analysis) have given Breitling an advantage over competitors who are continuing to simply rely on their brand name to drive recognition and ultimately sales. As consumers become more educated, they begin to see the value of a well made, functional and intricate wristwatch rather than one simply bearing a well known name.This market shift is to Breitling’s advantage, as their value proposition has always been offering intricate and technical watches. Secondly, Breitling has not been passive in their brand promotion, having increased their exposure through advertising expenditures that improved brand equity. It is Breitling’s consistency that helps consumers to not only become â€Å"aware† of the brand, but go through the steps of building their own unique relationship with it as well. These two factors have resulted in the 8% growth of Breitling in the luxury watch segment, causing the company to advance upon its competitors Rolex and Omega.

Counter terrorism Essay Example | Topics and Well Written Essays - 750 words

Counter terrorism - Essay Example In the fast changing social paradigms of uncertainties, the preparedness of the various disaster management imperatives needs to be well defined. The Department of Homeland Security is the central agency that provides effective management resource within federal, state and local governments on security issues. Its primary responsibility as a security authority is to anticipate, preempt, detect and deter threats to the homeland and its people from terrorist attacks, natural disasters or any other emergency. Its goal is to coordinate different agencies and programs into a single agency for fast and efficient response to the crisis. Larry Ness states, ‘the Department of Homeland Security is still consolidating most of the more than 40 federal entities’ (Ness, 2006, p. 49). Its security responsibilities are varied and related to the governmental jurisdictions at federal, state, and local level and acts as a complementary system that connects all levels of government.The DHS primarily carries out its goals and objectives through five major agencies that coordinate and form linkages with various other state and federal agencies to protect the tangible and non tangible properties of its citizens. The agencies are as follows:It is an independent agency reporting to the President and tasked with responding to, planning for, recovering from and mitigating against disaster. Its role has become all the more important after 9/11 and works with a vision of ‘A Nation Prepared’. The National Urban Search and Rescue Response System

Teaching and Learning Strategies for Patients and Family members of Essay

Teaching and Learning Strategies for Patients and Family members of Toddlers with Asthma - Essay Example From Koenig (2007), we are informed that in the United States children with asthma 4 years of age and younger are increasing and disproportionately affecting children who live in poverty and urban areas who are African American or Latino. Koenig (2007, p. 223) also informed us that that preventing, identifying, and controlling asthma symptoms â€Å"remains complex among children who are very young† although we certainly know more of the pathophysiology of asthma today compared to several years ago. Koenig (2007) pointed out that it is essential for health providers to inquire on the family constellations. This is relevant for training and learning because we have to identify the family members who are with the child most so a nurse can focus on them for teaching and learning activities when appropriate. We also learned from Koenig (2007) that parents and family members can be intimately familiar with a child’s distressed breathing and, because of this, nurses must have respectful stance on the parents’ and family members’ â€Å"expertise† in evaluating the severity of a child’s asthma attack. Koenig (2007) emphasized that other than education on symptom recognition and instructions on pharmacological intervention, there is s a need to develop collaboratively developed crisis management with family members or representatives in the event of an asthma attack.... We also learned from Koenig (2007) that parents and family members can be intimately familiar with a child’s distressed breathing and, because of this, nurses must have respectful stance on the parents’ and family members’ â€Å"expertise† in evaluating the severity of a child’s asthma attack. Koenig (2007) emphasized that other than education on symptom recognition and instructions on pharmacological intervention, there is s a need to develop collaboratively developed crisis management with family members or representatives in the event of an asthma attack. Based on the work of Diette et al. (2008) and Koenig (2007), it may be possible that low income groups are more vulnerable to asthma because of their exposure to poor environmental conditions and pollution. It follows therefore that the training and learning strategy must factor in the environmental situation confronted by the asthma patient and it also follows that the nurse must inquire into t he environmental conditions confronted by the asthma patient. Some of the risk factors for asthma include house dust mites, companion animal allergens, cockroaches, fungi, pollutants, and distress (Pedersen et al., 2011). The preventive strategies for asthma include avoiding exposure to atmospheric pollution, avoiding unnecessary use of antibiotics in young children, and providing a calm and nurturing environment (Pedersen et al., 11). Pedersen et al. (2011, pp. 9-14) provided a treatment strategy, a set of recommendations on the use of a home action plan for family and caregivers, and identified the situations where hospitalization are likely needed. Guidelines on Children with Asthma The US Department of Health and Human Services, through the National Asthma Education and Prevention Program, has developed a

Education Budget Cuts And Its Negative Impact Essay

Education Budget Cuts And Its Negative Impact - Essay Example Secondly, it is for students, the budget is used to provide financial aid or scholarships to students from low-income families. As the United States owes a large amount of debt, a consequence caused by the global financial crisis, which began in 2008, the current economic situation has led to education budgets being cut by state and local governments. Even though, there is a strong reasoning behind this decision, budget cuts negatively impact society in a number of different ways. Some of these include; denying students access to higher education, reducing the quality of education in offer, lowering the number of skilled workers available for the workforce, and keeping low-income families trapped in poverty. A reduction in the education budget is harming the U.S. educational system by not letting tomorrow’s leaders grow in knowledge. First, the reduction of education budget causes schools to offer less class. According to the Pasadena City College (PCC) admission office, as of fall 2010, there were 32,000 credit students and 8,000 noncredit students studying at the community college (Kleinbaum 1). The college had many complaints from students that, they could not register for future semesters because, either the classes were full or they were cancelled due to budget cuts, in order for the school to pay general expenditures. In fact, I became a â€Å"victim† student at PCC after a budget cut to education in association with my registration experience. Being an international student, I always pay the highest amount of tuition fee in comparison to the local students, and I have to maintain above 12 units for every semester. However, even though I paid almost $8000 for every school year, I still did not get any priorities to register classes I wanted in the first two years. Since school, did not provide many alternative classes, a lot of my primary choices were either closed or were

Role of Men and Women in the work force Essay Example | Topics and Well Written Essays - 250 words

Role of Men and Women in the work force - Essay Example In essence, both men and women have had differential work roles in the recent past and credit must be given to the organizational top heads who have realized that it is good to assign tasks based on the competence of individuals, who work for the sake of the organization in the long term. The role of both men and women has drastically changed and the middle tier also needs to be appreciated for the efforts brought forward by the management studies. Therefore productivity comes out as the eventual winner and the organization starts earning respect within the industrial domains. It is indeed an encouraging sign that both men and women are now being treated uniformly – an aspect which used to lack quite a lot a decade back. One can hope that there would be further pragmatic changes in the coming times as well. The need is to have proper arrangements which will help solve the problems in a localized manner, i.e. organization to organization

Examination of the presidential candidate's position Essay

Examination of the presidential candidate's position - Essay Example While McCain favors tax breaks for the rich, Obama has famously gone of record that one can show one’s patriotism by accepting higher taxes. On the issue of free trade agreements, both of them have positions that are equivalent with some deviation as far as NAFTA and CAFTA are concerned. However, on the issue of immigration both of them are at widely divergent positions. While McCain favors stricter border patrols, he is nonetheless comfortable with the position of illegal aliens and their rights. Obama on the other hand has been a consistent opponent as far as the ease of finding jobs for the illegal aliens goes. McCain has changed his stance on some issues related to immigration particularly when it comes to the guest worker program. However, it remains to be seen how this would go hand in hand with his position on Offshoring and outsourcing. Obama has taken a more strident approach towards outsourcing. McCain has called himself an â€Å"unabashed admirer of free trade† and is all for the NAFTA and the CAFTA free trade agreements. He voted for the bills on the immigration reform though Congress twice failed to clear them through. He has gone as far as to go for a â€Å"full throated† defense of the immigration reform that nearly cost him his presidential bid. He has vowed that if elected, he would not try a â€Å"third time†. This has come in for considerable criticism from Obama who says that McCain has been flip-flopping. Obama has not been too forthcoming on the issue of immigration overhaul and has been relatively cool towards the issue of immigration legislation overhaul. In the recent past, both candidates have tried to shift the blame on each other as far as their positions go and this has led to much sparring between the two camps. At stake is the Hispanic vote and both sides do not want to be seen antagonistic towards the cause of the Hispanics and they would rather be

The Taboo of Human Sexuality in the African American Christian Dissertation

The Taboo of Human Sexuality in the African American Christian Community - Dissertation Example The assumption that the African American body is derived of purposed majesty is an argument that has been challenged by years of social evolution and individual interpretations of religious scriptures. Making the connection to the physical body and to the body of Christ, in the black community, is a step forward in securing positive regard towards black sexuality; though this connection to theological ideals is often challenged even within the African American culture. So, from where are the assumptions of unifying sexuality and divinity? Outside of the cultural expectations of sexuality lies the affirmation of the physical body as a gift from God, offered in the text of the Christian Bible. In the very beginning of the Bible, God clearly states the purpose of human sexuality. It was his deliberate, considered choice to make us complete with sex organs and equipped for sexual intercourse. However, historical symbolism and deviations from solid Christian philosophy created negative connotations of the African American community as Christian literature separated white from black as a distinction between good and evil. The depiction of the devil as "The Black One"†¦and the typological "blackening" of those believers (as) influenced by evil" set the tone for the cultural view of blacks as a representation of anti-religion. Moral implications of outspoken human sexuality formulate the idea that sexuality is a taboo subject, resultant of misconceptions, scriptural misinterpretations, and the historical determination in the dominant white cultures view that the African American is a lesser entity.

Understand the Sources of Finance Available to a Business Essay

Understand the Sources of Finance Available to a Business - Essay Example Understand the Sources of Finance Available to a Business In every business, the availability of finances is an inevitable need. These are credits given by suppliers to manufacturers or traders, who pay for the goods after sales. The business, therefore, can acquire goods without paying for them instantly. Trade credits are advantageous since the business makes payment after the expiry of the period given. It is disadvantageous since there is no extension of the arrangement after the expiry period. Commercial banks may grant bank credits to a business, which act a source of business finance. The credit is useful for starting or expanding the business. The possibility of extension of bank credits’ payment period makes it advantageous as a source of business finance. The need for collateral to get bank credits forms one of its disadvantages. Bill discounting is another source of business finance. Banks deduct discounts during payments, equal to the remaining period’s interest. It is advantageous since cash is available immediate ly to the business. It, however, turns disadvantageous when the business is not credit worthy. It uses the business’ credit-worthiness to grant finance to the business. Customer advances are sources of business finance. These are advance payments made by the customer, mainly on large orders. It is advantageous since it does not need tangible security. ... It involves paying a small portion of the cost of purchase and settling the balance on installments. This is advantageous because there is delivery of the asset after paying the down payment. Other payments, therefore, comer later and the business has time to acquire finances. It, however, is disadvantageous because the business is under obligation to pay the installments whether it makes losses or have profits. The business constrains to pay the installments, in case of losses. Finance from co-operatives is a source of business finance. They can help in coming up with short-term finance and such loans need little security. They are advantageous because small business can avail them easily. It is disadvantageous since its availability is limited to co-operative members. Issuance of shares is a good source of business finance, mainly for long-term use. A business may issue preference or equity shares. Contrary to equity shares, preference shares have preferential rights. Shares have s everal merits. It is a reliable source of additional capital. Shareholders are also able to earn dividends from their investments. The demerits of shares may occur when equity shareholders, who have voting rights, take control of the business. This may bring the possibility of conflict of interest that may hinder a company’s smooth functioning. Debentures are loan certificates issued to the public. They are financial source if the business needs a large amount of funds. A business may have redeemable, irredeemable, convertible, or non-convertible debentures. The advantage of debentures as a source of finance for the business is the lack of control overs the business by debenture holders. It is reliable as a source of finance for business. The greatest disadvantage of

Education and Society Essay Example for Free

Education and Society Essay Education in the United States has become a crucial part of every Americans life. Completing high school opens doors for individual achievement and is directly linked to economic success. But equally important to the completion of high school is a rich and positive experience in the learning process. Educators are skilled in creating great learning experiences and to enhancing the curriculum, while parents are even more influential. Parents are the positive influence for many children who would otherwise be drastically falling behind, failing, or even dropping out of school. The child’s family background, combined with passed down values and experiences will determine the students high school education. The role of technology in early childhood education is an effective tool for students, so the lack of technology in a child’s upbringing can affect their educational career. For example, students who do not begin using various types of technology from kindergarten can fall behind. Studies found that students who are less likely to access technology at home can be at an academic disadvantage. This shows how vital technology is in a childs education, however there is a challenge in making it available to everyone. Particularly low-income or minority college students could have trouble in succeeding in a technology-saturated environment. Some parents dont parents dont understand the importance of Internet access, since in their generation, the Internet was a luxury, not a necessity. However, the bigger issue seems to be the gap between Whites who have access to the Internet and minorities. Studies found that â€Å"56% of Latino adults and 60% of African American can use the Internet,compared to 71% of White adults. The same organization finds that while 42% of white families and 41% of Latino 2 families 666subscribe to broadband access,only 31% of African American households have such access. Even if lower income schools computer labs students need to build their skills at home as well. Early childhood reading for children can bring a positive outcome to a child’s life. What a child learns in their early years are things that will continue to helps them along in their future in school and in the real world. When a child is introduced to early childhood education, they can get many benefits from it. Benefits include learning to interact in new situations, use critical thinking and basic speech skills before kindergarten. According to Maryanne Wolf, â€Å"In most underprivileged communities, no children’s books were found in homes; in the low come to middle income community there were, on average three books; and in the affluent community there were around 200. † Parents need to create an atmosphere where reading takes place in order to show the importance of reading, but low-income families are falling behind. Parents from affluent communities are able to gain access to understanding the importance of reading while parents from lower income don’t have the resources. Its unclear why low income families dont have as many books in the home, but the issue might be attributed to a poor school library, lack of understanding for the importance of books, or the obvious issue with low financial resources to buy books. Parents from different language background and parents who arent literate in English, will likely raise children who have to play catch-up once they enter kindergarten. Reading can’t just happen over night it needs to be developed over time. If books are limited, discussions and thoughts arent spoken out loud, and this can result in problems. Catherine snow of Harvard and her colleagues found that in addition to literacy materials,one of the major contributors to later reading was simply the amount of time for â€Å"talk around dinner† The 3 importance of simply being talked to, read to, and listened to is what much of early development is about†. In a low-income, busy and hard-working parents may not have time to have these simple talks, or even the financial resources to purchase books for there children. These are two important ingredients for a strong educational upbringing that many low-income family parents can not afford. Even though socioeconomic status and the access to technology are key a family’s behavioral and cultural backgrounds have an equal influence on a student. A child is instinctively drawn toward the background of their parents and social settings to learn what is deemed from right to wrong. According to David Brooks â€Å"Educated parents not only pass down resources to their children, they pass down expectations, habits, knowledge and cognitive abilities. Pretty soon you end up with a hereditary meritocratic class that reinforces itself generation after generation†. What David Brooks is saying is that even though the United States has universal access to higher education such as community college but some students may not be â€Å"physiologically prepared and culturally prepared for college†. Children are reaching their parents expectations and are just continuing a cycle. If parents arent showing their support in a educational and motivational sense, kids won’t feel the need to fulfill higher education. The time to instill values of education is not when a child becomes a senior in high school; rather the time to start discussing educational values to a child, is the onset of school, preschool. Education provides an individual their path to a successful future, but only through hard work, dedication and determination is this achievable. Education requires a parent to mold a child into an individual that is capable of contributing effectively to society. The drive to learn must be aroused in children and started at an early age.

Designing a database for a supermarket Essay Example for Free

Designing a database for a supermarket Essay 1,1 The problem and how I discovered it- I discovered the problem when I was buying in this standard supermarket and I saw that some of the products where expired and were stale. I also noticed that some of the buyers or consumers were taking this product without knowing the consequences of them on their body. This is a picture of the supermarket. 1,2 The Business- This business is of a supermarket which is located in Alejandra del Castillo in San Fernando in the south of the Island of Gran Canaria. I was doing a survey on the supermarkets as a consumer when I discovered that some of the products were stale. I told the manager about the problem they asked me for help. 1,3 The real User- The manager is the in charge of dealing with these type of problems. Although in this case Mr.Angel, the manager is not able to find the solution to this problem. In this case I have decided to help him and to provide a better service to the customer. 1,4 The current problem and inefficient- The current main problem is that the manager or the employees arent getting to know when the food is going stale or is running out of date. Im being asked to create or to find some kind of solution to solve this major problem. There are many problems with the method that the employees are using now which is to go around checking each and every product for there date of expiry. They have been facing many problems with their method. For example: *There arent as many employees as needed for this method. *It might result a bit boring *Can produce headaches and blurry eyesight. *Different products have their expiry date stamped on a different place. This can be difficult to find. *Maybe some of the products arent visible to the employees and do not look for their expiry dates. 1,5 The manual and PC way- Manual way-This problem can be solved by making six different sections and assigning six different people to look for the expiry date. Also I would like to include that it would also make the in-charges life more easier if the products were placed in a more visible and easier accessible place so that none of the products are missed out. PC way- This method would be a lot more easier because it wouldnt include as many people as the manual way. This method consists of creating a spreadsheet using Microsoft Excel. While learning I discovered a all new way of using excel. I mean that if the company creates as spreadsheet and inputs the amount of the product, the expiry date and include a photo and a brief description of the product and where it is located exactly. This would only involve one persons effort and would be a lot more efficient and would provide better services to the customers. 1,6 Objectives- *Create a Spreadsheet to solve the problem. *Create a chart showing before and after. *Create a Spreadsheet with the bar-codes and date of expiry. The date of expiry must be warned a couple of days in advance. * Use professional language. * Auto-fit values. * Dont make any errors * Check formulas TWICE * Use less staff. ANALYSE 2,1 Hardware- In my solution I will be using a LCD(Liquid Cristal Display) as an output device and a scanner or a 12,0 megapixel digital camera as an Input device, this is because I will need high resolution pictures or Photos to provide the company with the solution, i will also use a baar-code scanner to introduce the products bar-code. 2,2 Software- I am going to use Windows XP professional because its easier to use that the Windows vista and more complex than the Windows 2000 Operating System. I will be using OO(Open Office) Package so that I can provide or accomplish my solution correctly, I chose this becuse it has the same functions and options as the Microsoft Office but its free and can be downloaded easily An Anti-Virus will be required in case of any viruses are introduced into the computer Via Internet, I will choose the Kaspesky Anti-Virus because its more advanced and quicker, 2,3 Data Input- Data Type Collection Input Validation Bar-code Information Product Bar-code reader Not negative Photographs Image Internet Digital camera Not negative Graph Information Spreadsheet ToolbarTools Not negative Excel formulas Formulas User Keyboard Not negative 2,4 Data processing- 2,6 back up and security- As the Document we are doing is very important we must always remember to save it, this could save us a lot of typing because if there is a power cut documents wont get erased. We should remember to save our document every 5-10 minutes ,also we need to save it when we change or insert something manually. You should save it on your PCs desktop or in My Documents also it would be intelligent to save documents on two other or externel hard disks or send it to your own e-mail. The size of the file depends on the type, for example if it is done in excel, word or powerpoint , it would also effect the size of the document if there is facy coloured writing, outstanding writing or lots of pictures. Normally a word document of 10 -12 pages with three to four coloured pictures would weigh 294 KB (302.026 bytes), this means you would be able to save three thousand more files like this on a one gigabyte pendrive. Yes, I will set up passwords to my document incase a hacker or spammer brakes in and steals my data, this way I will be sure to have a unique solution to the problem. I can set passwords to documents by going on ToolsOptionsSecurity and set up the password. The Data Protection Act means the right to protect your own data, this is a part of legislation. We might use this because we need to consider the rights we have to protect our own typed data. IMPLEMENTATION 4,1 3 to 5 printouts with errors- -Error 1- The first error committed was that some of the pictures of the products are missing. This could lead to confusion and would seem difficult to identify the product. -Error 2- The second error was that some of the dates arent in the correct format. The Dash to separate the day from the month and year are missing. -Error 3- The last error made was that the currency wasnt in a correct format, some of the values were in euros and others were in pesetas. 4,2 Screenshots I will be creating 2 graphs, one to represent the number of products expired and the number of products close to expiry. It will look like this It will be a pie chart on the top left corner with a 3D look and the key on the left. This graph will tell the user the number of products close to expiry, this will warn the staff to put the product close to expiry in the front in order to sell it soon and it wont expire. The second graph in the spreadsheet will present the number of products expired. The bars will be in pyramid shape and with a 3D look, it will be on the left hand corner. The key will be on the right and the pyramids will be dark blue. It will be from A1 to D25.They will be dark blue. This is a new and a very effective method as it shows that lots of products are expiring and it warns the user to take a step forward in order to prevent the cheese expiring. The spreadsheet will have a main, the first one is to link to sheet two and the other one to sheet three. I have added the company logo. It will have a title in bold and underlined and an attractive backgound. I have included images to identify the product correctly. This could help the staff to find the product which is close to its expiry. I have added a button to change colour to red. This is a macro. 4,3 Test Results I have checked all spellings so that no mistakes or errors are made. Also it makes the spreadsheet look more professional and gives a good impression. It gives a high influence on reader and gives a professional feeling, I have included images of the product and i have also compared them to the original product in the supermarket so that the products look and are the same and this way if the name is typed incorrectly at least the employee can look for it and correct its name. I will be including the bar-code because it will de easier lo identify the product and also a mobile phone or a cordless bar-code reader can read it easily. This would make work a lot faster because more employees can scan the products at once. The number of products has been counted and double checked. Also there is a column showing how many articles there are and the days left for their expiry. An IF formula has been created to warn the incharge if there is a product with less than 2 days left for 4,4 Objectives I have created a spreadsheet to deal with the problem I have created a chart showing the before and after. I have included dates of expiry. EVALUATION 5,1 Objectives accomplished- à ¯Ã‚ ¿Ã‚ ½Use fewer employees à ¯Ã‚ ¿Ã‚ ½Create a graph showing the number of products expired before and after the method. à ¯Ã‚ ¿Ã‚ ½Create a spreadsheet à ¯Ã‚ ¿Ã‚ ½Create at least to graphs with examples showing products expired on the spreadsheet. à ¯Ã‚ ¿Ã‚ ½ Use spell-check to check spellings. à ¯Ã‚ ¿Ã‚ ½ Create a main menu to graphs on the spreadsheet. à ¯Ã‚ ¿Ã‚ ½Include product images à ¯Ã‚ ¿Ã‚ ½ Include dates of expiry and days left. I did use fewer employees because this method used to deal with the problem only needs employee to type in the data and possible two others to re-check dates of expiry. I did not create a graph showing the number of products expired before and after the method used to deal with the problem but instead I created a table showing this data because it is easier to find information. I confirm that I have created a spreadsheet to deal with this problem. I have created two graphs, one showing the number of products expired and the days left for expiry and the second one showing the name of the product and the number of them expired. I have used spell-check in my solution my gathering all data and pressing F7. This function uses the dictionary on the computer and corrects any errors. My spreadsheet has a main menu linking to graphs on other sheets. I did this by the hyperlink option under the insert option. I have included product images but they have been collected from the internet and arent accurate and therefore not reliable. 5,2 Test- 1. Do you think the objective number 1 has been accomplished properly? vv 2.Is the solution correct? 3.Is the layout or format correct? 4.Do you think the objectives could be improved? Or if others could be added and which? 5. Is the idea of the images correct? 6.Would it be a good idea to highlight formulas? 7.Which of the objectives do you think are invalid? 8. Which of the methods used to accomplish objectives could be improved? 9.Do you accept that it would be a better idea to create a graph rather than a table showing the products expired? 10. Do you think that the images should be taken of the actual product and not the internet? 5,3 I could improve I think that if I took the actual photo of the product it would be more reliable as it is taken of the actual article and maybe the internet gives the incorrect picture which could lead to confusion and problems. It would also be better if I check the spelling using a dictionary rather that the computers dictionary as word feed into it might be incorrect and mean something else.