Toxicology Research Paper Example | Topics and Well Written Essays - 250 words - 2

Toxicology - Research Paper Example The ALAD gene may pose the danger of developing lead poisoning in humans, those who were exposed to ecological lead. Lead is a metal that takes on toxic properties, when someone inhales it or digests it. There are several lead exposure routes, from which any human can inhale or digest lead. Several health problems are associated with lead poisoning. They include; exposure where one has to work in an environment or facility that manufacture lead-containing products; lead paint which is usually indigested by young children as they tend to try to eat non-edible things; lead content in soil, from lead-containing gasoline; sometimes lead from the soil can end up in the surface water; and those animals, which are hunted with lead-based bullets. Problems associated with lead poisoning include issues relating to; the nervous system; kidney problems; blood; and the reproductive system of humans. References McGuire, M., & Beerman, K. A. (2009). Nutritional sciences: From fundamentals to food. Florence, KY: Brooks Cole.

W2D 590 Senator Hillary Clinton Essay Example | Topics and Well Written Essays - 250 words

W2D 590 Senator Hillary Clinton - Essay Example edia analyses to first-hand accounts of the perceptive attitudes of the general electorate, Clinton’s presidential bid brought to the fore the indelible colored nature of the expectations that majority of Americans have about their diversity. That even though she, Hillary Clinton, possessed some of the stereotypically masculine character traits associated with leadership positions such as being assertive, competitive, and even aggressive in a measurable way to those of the opposite gender, the ballot verdict was expressive: she was still not good enough to Take Charge, beyond the conventional nurturing and collaborative role (Drexler, 2014). One of the first female personalities to strongly seek for the oval office, Clinton was not only going to be discussed and dissected for her results, but also on the basis of the conventional gender roles. Indeed as expected, she is often described as empathetic and a good listener (Wolvin, 2005); qualities that befits her as a mother besides other traits include her hardworking nature. Chris Matthews, a host on MSNBC, however, went as far as pegging her national status not because of her very inner personality but on the husband; a clear indication of how far tradition still creeps in to influence American leadership (Sheckels,

How are wages determined in India

How are wages determined in India How wages are determined in India? Is it through collective bargaining (union and firms) or by the employer or by bargaining between employer and individual employee or take-it -or-leave -it- basis or through any other mechanism? Framework for wage calculation Organized Sector:- The `day, `week and `month are the basic units for wages calculation. Used in combination. Normal working week is five days (for government) five half days/ six days. `Hour is generally not a unit for wage calculation. (In newer sectors like IT, ITES hour is becoming a standard). Wage payment is made monthly. Unorganized sector: `Day is the common unit of calculation. In certain cases piece rate wages as well as hourly wages. Methods of Wage Determination in India Committee on Fair Wages 1946 Minimum Wage: bare subsistence of worker, enough for health, efficiency and working capability Fair wage: Above minimum wage Living wage: male worker not to provide for himself, but for family not just bare necessities but frugal comfort, education for children, social security etc. Need based minimum wage Institutions involved in wage determination Wages Legislation. (covers organized/unorganized) Wage Boards (covering select private and public sectors). Pay Commission (for government/Public Sector). Collective Bargaining (for covered workers). Government Directives/Special commissions Salary Surveys/Compensation Consultants for private sector, non-officer cadre. Wages Legislation Minimum Wages Act 1948 Payment of Wages Act 1936: Introduced to ensure that wages are not withheld, no wrongful deductions made and payment is made in such manner that wage earner will benefit. (Objective was to reduce effects of payment in kind for work done). Agriculture sector not covered. Equal Remuneration Act 1976: Payment of equal wages for men and women workers for same work or work of same nature. However, discrimination exists in terms of definition as: difficult work (men) and easy work (work) in same workplace Companies Act 1952. Other (s): Payment of Bonus Act: 8.33% minimum bonus and 20% maximum, even for loss making organizations. Workers earning up to Rs 3500 per month alone eligible. Calculation of Minimum Wages 15th Indian Labor Conference: Standard working family of 1 man (earning) + 1 woman (wife) + 2 children. 2700 calories for adult 80% for wife and 60% for child (daily) 72 yards of cloth per annum. Government rental cost for housing 20% of above for fuel, lighting, miscellaneous. This formed the basis for calculation. Minimum Wages: present situation Idea of National Minimum wages not accepted. Hence minimum wages determined by center/state government for different occupations. Now total 200 occupations covered. For same occupation, minimum wages vary from state to state. Declared on per day basis for 8 hour work Wage Indexation The system of DA (Dearness Allowance) to take care of effects of inflation. (Cost of living). Indexation can be fixed or variable (indexation value decreases as income rises). Consumer Price Index used as the basis. Clearly followed in organized sector. On some states minimum wages revised periodically, so no requirement for indexation. Un-organized Sector Inherited worker. Contract worker. Casual worker. Beck and call worker. Free labor/Help. Bonded/Child (illegal) Organized Sector Permanent worker. Contract Worker. Badali Worker (substitute) Casual Worker (daily wages). Apprentice/Trainee.Types of employment contracts The central govt. convened in 1947, and a tripartite conference consisting of representatives of employers, labor and government. Govt. of India formulated industrial policy resolution in 1948 where the govt. has mentioned to items which has bearing on wages Statutory fixation of minimum wages Promotion of fair wages. To achieve 1st objective, the minimum wages act, 1948 was passed to lay down certain norms and procedures for determination and fixation of wages by central and state govt. To achieve 2nd objective govt. of India appointed in 1949, a tripartite committee on fair wages to determine the principles on which fair wages should be fixed Wages and salary incomes in India are fixed through several institutions. These are Collective bargaining Industrial wage bound Govt. appointed pay commissions COLLECTIVE BARGAINING:- à ¢Ã¢â€š ¬Ã‚ ¢Collective bargaining relates to those arrangements under which wages and conditions of employments are generally decided by agreements negotiated between the parties. à ¢Ã¢â€š ¬Ã‚ ¢Broadly speaking the following factors affect the wage determination by collective bargaining process Alternate choices demands Institutional necessities The right and capacity to strike In a modern democratic society wages are determined by collective bargaining in contrast to individual bargaining by working. In the matter of wage bargaining, unions are primarily concerned with General level of wage rates Structure of wages rates (differential among occupations) Bonus, incentives and fringe benefits, Administration of wages Executive salaries have been shooting through the roof , particularly in sunrise sectors like IT, Bio Tech INDUSTRIAL WAGE BOARDS:- Concept of wage board was first enunciated by committee on fair wages. It was commended by first five year plan and second five year plan also considered wage board as an acceptable machinery for setting wage disputes. à ¢Ã¢â€š ¬Ã‚ ¢Wage boards in India are of two types Statutory wage board Tripartite wage board Statutory wage board means a body set up by law or with legal authority to establish minimum wages and other standards of employment which are then legally enforceable in particular trade or industry to which boards decision relate. Tripartite wage board means a voluntary negotiating body set up by discussions between organized employers, workers and govt. to regulate wages, working hours and related conditions of employment. Tripartite Wage Boards consists of equal representatives of employers and workers and an independent Chairman. Wage board decisions are not final and are subjected to either executive or judicious review or reconsideration by other authority or tribunals. The powers and procedure of wage boards are same as those industrial Determined the wages and other remuneration to be given to the workers in industries, where wage boards are formed. Wage bargaining mostly took place at the industry level, and through Government controlled wage boards. First Wage Board (Divatia Wage Board) was constituted in May, 1956 PAY COMMISSIONS:- First pay commission was appointed by govt. of India in 1946 under chairmanship of justice vardachariar to enquire in to conditions of service of central govt. employees. The vardachariar commission in its report said that in no case should a mans pay less than living wage The 2nd pay commission was appointed in Aug. 1957. and commission submits its report in 1959, examined the norms for fixing a need based minimum wage set up 15th session of ILC. Govt. of India appointed third pay commissions in 1970s which submit its report in April 1973. In this report commission express its support for a system in which pay adjustments will occurs automatically upon an upward movement in consumer price index. After thirteen years, govt, appointed fourth central pay commissions under chairmanship of justice P.N.Singhal on July 26, 1983 to examine structure of all central govt. employees, including those of union territories. Officers belong to all India service and armed forces. Commission submits its report on July 30, 1986 and recommended drastic changes in pay scale. The 5th pay commission (1952-1996) made certain recommendation regarding restricting of pay scales. The 6th pay commissions was established on 2006 and committee submit its report on March 2008.

Essay --

Dreams Occur Only During REM Sleep Many individuals believe that you can only experiences dreams during the REM stage of sleep. The REM stage is one of five stages that people pass through when they go to sleep ever night. REM is an acronym that stands for rapid eye movement. The REM stage was discovered by the two scientists, Kleitman and Aserinsky (Suzuki et al., 2004). During their research they observed that when their patients were woken up during the REM phase, they were capable of recalling their dreams most vividly. Since then the REM has always been associated with dreaming. During REM sleep, dreams tend to be longer, more bizarre, and more complex. However, this is not the only stage of sleep in which people dream. In fact there are multiple stages of sleep in which a person can dream (Behn, Ananthasubramaniam, & Booth, 2013). In order to better understand how this myth originated, the original research by Kleitman and Aserinsky must be looked at in further detail. After discovering the human rapid eye movement sleep stage (REM), they documented that dreams were obtained most frequently when the patients were woken up from the REM sleep (Suzuki et al., 2004). Many scientists began conducting studies on REM sleep and dreams. They found a strong connection between an electrophysiologic phenomena and participants experience during REM sleep. Electrophysiologic phenomena is defined as, â€Å"the electrical properties, characteristics of living organisms, and the processes of organisms or their parts that are involved in generating and responding to electrical charges† (Brown, 2010). This means that during REM sleep, our brains is experiencing high activity. This explains why the REM stage is associated with longer, more complex... ...g the REM stage. Non-REM dreams are similar to thinking about something briefly during the day, whereas REM dreams are more comparable to thinking intensely about something. The duration in which you are in the stages differ as well. The REM stage last of about two hours a night. Non-REM last for about four to six hours. The intense dreams experienced during the REM sleep is a result of heightened brain activity (Hartman & Zimberoff, 2012). The quality of sleep we get during the REM stage and non-REM stage differ greatly. Therefore, it seems only logical that the way we dream would differ as well. We dream more intensely and vividly during REM sleep but that doesn’t mean that we don’t dream in non-REM sleep. It just simply means that we dream differently. Even if we dream in a less intense way during Non-REM sleep, we are still capable of dreaming during this stage

Covering data protection and sharing Essay

In my setting all information collected and held regarding pupils who are in attendance is kept safe and secure by using passwords on the computer and it can only be accessed by those who are in charge of it. Educational records kept in each classroom are locked into cupboards with padlock, and only senior staff hold the key School only collects information that is used for a specific purpose, i.e. the children’s address and parent/carer contact information. School also holds files containing staff details and training courses attended etc, which are again kept electronically with a password protection. The school ensures the information they require is relevant and accurate and they ensure the information is kept up to date, by sending letters out to parent/carers to remind them to update information since the last academic year. The information is kept for the duration the child is in attendance at the school and after which they will delete the files containing the personal data and shred any paper documents. Personal information is available to the pupils and parents should they wish to view their own details. Staff have access to the shredding machine and can use at any time, to shred scribble notes during meetings, that may not be needed anymore, but may contain children’s names etc. Also, in my setting, surnames are not written onto the front of any child ‘s books, which makes them harder to identify outside the setting, protecting identity. Some of the children at my current work setting are on the child protection register and this information is only available to the designated safeguarding officer. If the safeguarding officer has been notified of some child protection issues in relation to any child then they must disclose it to the child’s teacher in confidence to ensure the information shared is in the strictest confidence. The information the CPO holds must also be kept secure at all times (is kept in locked drawers and her office locked every time she is not there ) and it is imperative that the information stored does not become public knowledge. The data collected must at all times be kept on the premises to ensure it does not become public knowledge. If the information needs to be shared with external agencies then it must be done appropriately, by using their discretion, and following all policies at all times. As a 1:1 I keep information on my charge such as IEP, speech and Lang letters etc. These are all kept in a file in a cupboard away from the entrance used by parents. I can share these documents with relevant staff or outside agencies ( SENCo or Autism Outreach), but only at appropriate times and if relevant to do so. It is important to keep information confidential and only disclose to staff as necessary. Electronic details are password protected onto individual staff folders on the school computer system and screens must ALWAYS be shut down when finished with, and before walking away from the screen. Helen Purvis CYP 3.3 1.5 contd Data Protection Act 1998 is an updated version of the 1988 Act. It says an organisation should hold an individual’s information confidentially and not disclose to other members of the public. It also states that the individual has a right to view or amend the information held regarding them. School use the Data Protection Act and have included it their confidentiality policy and safeguarding policy and all staff musts adhere to these policies and procedures at all times. Reference : data protection act on Wikipedia accessed 13.2.13

Advanced Marketing

Marketing includes planning, organizing, directing, and controlling the decision-making of a company regarding product lines, pricing, promotion, and servicing (Marketing, 2004). Comprehensive planning is important in marketing, thus a marketing plan is an important output of the marketing process.A marketing plan is a written document that details the actions necessary to achieve a specified marketing objective (Marketing plan, 2006). A marketing plan determines the company’s target market, competition, products, budget, location, pricing, and promotional strategy.Strategic marketing plan and tactical marketing plan are the two outputs of a company’s over-all marketing plan. Marketing plan, strategic marketing plan, and tactical marketing plan are all part of the planning process and are prepared by organizations to outline the means in which objectives can be achieved.The strategic marketing plan usually has a time span of 3 to 5 years. The strategic marketing plan in cludes the strategic objectives of the company. The strategic objectives are those that create the environment in which the product or service will be sold (What is a marketing plan, 2006). At the strategic marketing plan level, management is scanning the environment, looking for developing markets as their target markets (Nowell, 2000).The tactical plan follows the strategic plan and focuses on implementing the first part of the strategic marketing plan. The tactical marketing plan is the execution of the company’s marketing plan such as generating leads, placing media, creating marketing tools, and implementing follow-up system (Gamble, 2005).Tactical marketing objectives of the company are tangible, measurable task that have to be accomplished to further the strategic objectives (What is a marketing plan, 2006). The tactical marketing plan as compared to strategic marketing plan presume the target market and other marketing strategy as a given and do not look at the extern al environment (Nowell, 2000).ReferencesGamble, M. (2005). Strategic marketing and tactical marketing know the differences and profit. Retreived December 2, 2006 from: http://www.MYMOnDemand.com/vpc1_mgnmMarketing (2004). Encarta Reference Library. Microsoft CorporationMarketing Plan (2006) Wikipedia. Retrieved December 1, 2006 from: http://en.wikipedia.org/wiki/Marketing_planNowell, D. (2000). Effective marketing plans. Retrieved December 2, 2006 from: http://www.sheridanc.on.ca/~nowell/markplan/intro.htmWhat is a marketing plan? (2006). Retrieved December 1, 2006 from: http://marketplan.us/what%20is%20a%20marketing%20plan%20doc.htm

SWOT Analysis Al Capones

SWOT Analysis Al Capones Introduction Al-Capone’s restaurant came into existence in 1927 under the initiative of Gladys Meyers. The restaurant is located along the shores of Fox River and operates in a big and spacious house. In the course of its operation, Al Capone’s mission is to achieve sustainable growth by providing its customers with an untouchable dining experience (Al Capone’s, 2012).Advertising We will write a custom essay sample on SWOT Analysis: Al Capone’s specifically for you for only $16.05 $11/page Learn More The firm’s operations are guided by one major objective, which entails offering its customers great and diverse wines, spirits, micro-brews, and foods. Al Capone’s focuses at maintaining the real taste of food and alcohol beverages that it offered during the 1920’s. In addition to positioning itself as a unique drinking point, Al Capone’s also focuses at offering its customers unique entertainment. One of t he ways through which the firm attains this goal is by entering into contracts with renowned music bands such as Dixieland stars and saxophonists such as Johnny Waters, Franz Jackson, and Glenn Koch. These elements are some of the main areas that have contributed towards the firm’s survival (Al Capone’s, 2012). SWOT analysis Strengths Strong brand Branding is one of the avenues through which organizations can derive their competitive advantage. According to Healey (2008), branding entails a continuous commitment to deliver product meaning and promise to customers. The restaurant has managed to maintain the quality of products it offered during the 1920s. As a result, it has developed a strong identity within the society in which it operates. People travel for long miles in order to enjoy the tasty spirits, great food, and lively entertainment within the restaurant (Al-Capone’s, 2012). Customers who patronize the hotel experience the roaring characteristic of th e hotel that persisted during the 1920s and 30s. This element has played a critical role in enhancing a strong attachment with the society. Consequently, the firm has been in a position to nurture a strong level of customer loyalty. According to Healey (2008), customer loyalty is a key ingredient in the survival and success of firms considering the high rate at which the business environment is transforming. Product diversification- Since its inception, Al Capone’s has been able to diversify its product offering. The firm has achieved this by adopting a multiproduct strategy. The strategy enables firms to become more diversified hence improving their performance. Effective integration of multiproduct strategy is realizable by integrating the concept of focusing. Consequently, firms’ management teams have to focus on the most profitable product to integrate in their product offering (McDaniel, Hair, Lamb, 2008).Advertising Looking for essay on business economi cs? Let's see if we can help you! Get your first paper with 15% OFF Learn More Al Capone’s has integrated multiproduct strategy by incorporating a variety of foods, wines, spirits, microbrews, cigars, and steaks. The quality of products offered by the firm has significantly contributed towards the development of strong brand recognition. One of the ways through which the firm has attained this element is by positioning itself optimally as a unique steakhouse. The firm offers sizeable meat steaks compared to other steakhouses in Chicago, which greatly appeals customers. Its product diversification strategy has consistently enabled Al Capone’s achieve effectiveness in satisfying customers’ needs (Al Capone’s, 2012). Effective pricing strategy Organizations can derive their competitive advantage from effective costing. One of the ways through which firms can achieve this aspect is by producing at a lower cost compared to competitors, which pr ovides firms with an opportunity to set the price of their products competitively (Andreasen Kotler, 2003). Al Capone’s is cognizant of the fact that consumers are price conscious. Consequently, the firm has incorporated a pricing strategy that takes into account the consumers’ purchasing power. One of the ways through which the firm has attained this goal is by integrating a special menu popularly known as â€Å"recession proof†. The special menus are available on Fridays and Sundays. The menus constitute unique foods. Unique location- The restaurant is uniquely located along the Fox River. Its location provides customers with an opportunity to explore the wilderness for to access the restaurant, customers travel through the wilderness, past gambling dens, and hoodlum haunts, which contribute to a high level of customer satisfaction. Strong human capital Firms can derive a high competitive advantage by offering effective and efficient customer service. One of the ways through which they can achieve this aspect is by training their employees on how to offer quality and optimal services. In the course of its operation, Al Capone’s has managed to develop strong brand recognition by ensuring that customers get excellent services. Upon patronizing the hotel, customers are welcomed by hostesses dressed like flapper. Additionally, serving is splendid laced with customer friendliness, which enables customers to derive a unique experience (Al Capone’s, 2012).Advertising We will write a custom essay sample on SWOT Analysis: Al Capone’s specifically for you for only $16.05 $11/page Learn More Weaknesses Poor accessibility   Sales revenue of restaurants is greatly dependent on the size of traffic. Consequently, it is paramount for hotels and restaurants’ management teams to ensure that customers can easily access their premises. One of the ways through which this goal is attainable is by ensuri ng that the restaurants are strategically located (Garvey, Dismore Dismore, 2011). Accessing the restaurant is not easy especially for new comers for the restaurant is located in rugged terrain surrounded by hills and forests. The roads leading to the restaurant are poorly lit. Additionally, the address to the restaurant is hard to find. The signs directing customers to the restaurant are fixed on trees along the road. In most cases, consumers prefer travelling to guesthouses and restaurants that are conveniently located. When selecting their drinking and dining choices, time is one of the major considerations that consumers take into account (Garvey, Dismore Dismore, 2011). The restaurant does not have a parking lot. Customers are forced to park their cars along the river and trek to the restaurant. This aspect presents a major security threat to customers and their property, hence a major weakness of the Al Capone’s Lack of market leadership The firm has not optimally pos itioned itself in the restaurant industry. Despite the firm being in operation for a long duration, the firm has not managed to position itself as a market leader, which limits the firm’s ability to deal with changes occurring in the restaurant industry (Boone Kurtz, 2011). Low rate of product innovation The firm has not implemented an effective research and development strategy. This aspect has limited the firm’s ability to improve its products and service offering. The firm continues to operate in its traditional format, which might limit its ability to adjust to changes in consumer tastes and preferences. Low scale of operation- The firm operates in only one location. Despite the firm being in operation for almost a century, it has not incorporated the concept of market expansion. This aspect has greatly limited its ability to tap the prevailing market opportunities. Its operation in only one location has reduced the firm’s ability to attain the benefits ass ociated with economies of scale. Opportunities Innovation   Al Capone can increase its profitability by undertaking continuous product and service improvement. Over the years, the firm has positioned itself as a renowned entity with regard to the provision of tasty wines, great foods, and lively music. The firm’s management should focus on how to add value to its product and service offering. This move will allow the restaurant to gain more customers and thus raise its sales revenue.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More One of the strategies that the firm should consider in its quest to be innovative is by adding new flavors (Bilton, 2007). Product innovation will significantly enable the firm to deal with alterations in consumer purchasing behaviors. The firm can also engage in new product development. The technological revolution especially with regard to information technology presents Al Capone’s with a timely chance to grow by exploiting the opportunities that come with the revolution. This assertion arises from the fact that Al Capone’s can use emerging technologies to create market awareness in its marketing practices. Social media is one of the technologies that the firm should focus on. In addition, it should improve its marketing practices by integrating different social networking forums such as Facebook, Twitter, Google plus, and blogs (Chaffey, et al., 2003). New distribution channels Al Capone’s can enhance its profitability by establishing new outlets in the US. Currently, the firm operates in only one outlet, which limits a large number of customers from accessing its products. In the process of establishing new outlets, it should identify the most optimal location where the outlets will be situated. It is also important for the firm to focus on maximizing its profitability by venturing in emerging markets. Change in consumer lifestyle   Currently, consumers are increasing becoming more adventurous, which presents a great opportunity for the firm to increase its profit. Its unique location and the opportunity for customers to experience the wilderness in accessing the hotel present a convenient opportunity to win a large number of customers. Additionally, the increase in degree of health-consciousness amongst consumers in their consumption pattern presents an opportunity for the firm. Al Capone’s should exploit the change in customer lifestyle by ensuring that it offers healthy food products. Currently, the society is undergoing significant social transformation. One of the transformations is associated with growth of domestic tourism. Increase in consumer disposable income   The US has experienced a stable economic growth over the past decade. Despite the adverse effects of the 2008 economic recession, the numerous economic stimulus packages implemented by the US government have significantly contributed to economic restoration. Consequently, there is a high probability of consumers experiencing an increment in their disposable income. This aspect will translate into an improvement in their purchasing power. The increment in consumers’ purchasing power might translate into a shift in their purchasing behavior; for example, they may refocus on consuming in luxurious hotels. Threats Change in consumer tastes and preferences The firm’s profitability may be affected by alterations in consumer tastes and preferences. For example, the high rate at which consumers are becoming health conscious ma y affect the firm. Findings of previous studies conducted associate eating red meat with increased risk of predisposing people to cancer and heart diseases. This realization has made most consumers to become very conscious of their eating patterns (Bakalar, 2012). This emerging evidence is a threat to the survival of the firm considering the fact that steak constitutes one of its main dishes. Economic recession The firm faces a major threat emanating from changes in the external business environment. One of these threats relates to occurrence of an economic recession. Recession may adversely affect the firm through a reduction in the firm’s sales revenue. The recent economic recession made most American consumers to focus on purchasing necessities rather than luxuries. In the event of the recession recurring, the firm’s profitability may be affected adversely. Increased competition   The US restaurant industry is undergoing significant transformation due to increase d competition. Some of the major industry players include Kentucky Fried Chicken, Darden Restaurants, Outback Steakhouse, and Taco Bell. More firms are venturing into the hotel industry in an effort to exploit the emerging opportunities. Al Capone’s does not have control over the activities within the industry. For example, the US restaurant industry is experiencing an increment in the number of steakhouses being established (First Research, 2012). As a result, there is a high probability of the firm experiencing a decline in its profitability. Legal reforms   During the 1920s and 1930s, the restaurant experienced a major threat emanating from the imposition of the prohibition era. The prohibition era was imposed through enactment of the Lever Food and Fuel Control Act. The legislation aimed at reducing the â€Å"evils† associated with alcohol. The US government imposed legislation that prohibited importation, sale, and transportation of alcoholic beverages. The legi slation had adverse effects on the survival of the firm because customers count not patronize and enjoy at the hotel freely. The threat posed by legal reforms persists even today. In 2009, the US government proposed to increase alcohol tax. The objective of the tax is to assist in funding the country’s national healthcare reforms. The enactment of the proposal would result in the tax levied on a 750 ml bottle of alcohol increase from $ 0.21 to $ 0.70. This change will translate into an increment in the price of alcoholic drinks, which will affect Al Capone’s sales revenue adversely. Conclusion and recommendations Al Capone’s has managed to develop a number of internal strengths, which have enhanced its survival. Its ability to offer quality products and adoption of product diversification has enhanced its ability to satisfy its customers. Additionally, the restaurant’s unique location and its effectiveness in maintaining the quality of products and servic e offering have contributed towards the development of a strong customer loyalty. Its effective pricing has enabled the firm to be consistent in attracting and retaining customers. Despite these aspects, the firm experiences a number of weaknesses such as low rate of product innovation, failure to develop market leadership, and poor accessibility. The firm faces a number of opportunities and threats from the external environment, and thus to survive into the future, it is important for the firm to consider the following. The firm should allocate more resources to continued research and development in the quest to remain relevant in the ever-changing market place. This move will effectively improve the firm’s ability to satisfy its customers. Its innovativeness should also incorporate devising strategies on how to improve its distribution channel. The firm should incessantly carry out market studies in order to monitor and adapt to the prevailing market trends coupled with cr eating contingency plan to face the future confidently. The market research should focus on customers and competitors. Reference List Al Capone’s. (2012). History of Al Capone’s hideaway steakhouse. Web. Andreasen, A., Kotler, P. (2003).Strategic marketing for nonprofits organisations. London, UK: Prentice Hall. Bakalar, N. (2012). Risks: More red meat, more mortality. Retrieved from https://www.nytimes.com/2012/03/13/health/research/red-meat-linked-to-cancer-and-heart-disease.html?_r=0 Bilton, C. (2007). Management and creativity: From creative industries to creative  management. Malden, MA: Blackwell Publishers. Boone, P., Kurtz. D. (2011). Boone and Kurtz contemporary marketing. Mason, MA: Cengage Learning. Chaffey, D., Mayer, R., Johnston, K., Ellis-Chadwick, F. (2003). Internet marketing,  strategy, implementation and practice. London, UK: Prentice Hall. First Research. (2012). Restaurant industry profile. Retrieved from firstresearch.com/Industry-Researc h/Restaurants.html Garvey, M., Dismore, H., Dismore, A. (2011). Running a restaurant for dummies.  Hoboken, NJ: Wiley. Healey, M. (2008). What is branding? (Essential Design Handbooks). Switzerland: RotoVision. McDaniel, C., Hair, J., Lamb, C. (2008). Essentials of marketing. New York, NY: Cengage Learning.

Free Essays on On “Her First Ball“ By Katherine Mansfield

Writing From A Woman’s World Everything is so magical, exactly the way it is in fairyland. Leila, Katherine Mansfield’s main character in the short story, â€Å"Her First Ball†, is absolutely breath-taken at every sight and sound at the ball. Everything around her is so strikingly new and enthralling. It is Leila’s first ball, and her first exposition to society. Mansfield describes the young girl’s emotions and excitement in a way that incarcerates her readers in the quaint fantasy world of Leila, and within the damsel’s spinning cyclone of different feelings and emotions. Mansfield illustrates a rich, colorful fairy-tale-like picture as the setting of Leila’s world. We can obviously sense how Leila’s perception of the ball is that of a dreamlike event. The author shows her readers at the beginning of the story how Leila felt more like Cinderella incarnated in her body; for, her thrill is felt when she is in the cab passing by â€Å"waltzing† lampposts. Apparently, Leila’s heart is beating fast here, and we can almost hear its pulse, especially when â€Å"she tried not to smile too much; she tried not to care†(p.40). The author’s creation of a dream world is revealed in the way Leila views everything with wide eyes and astonishment. Simple common details, such as â€Å"Meg’s tuberoses, Jose’s long loop of amber, Laura’s little dark head†¦Ã¢â‚¬ (p.40) are even seen by her as most charming and extraordinary. Unmistakably, Mansfield is constructing â€Å"fairy land† as the setting of the story through the eyes of Leila. In order to sketch the ball through Leila’s eyes, Katherine Mansfield writes the story from a feminine point of view. The writer of the story seems to understand Leila’s awe, and even seems to have lived similar experiences. If a man were to write in Mansfield’s style, it would most likely be difficult for him to achi... Free Essays on On â€Å"Her First Ballâ€Å" By Katherine Mansfield Free Essays on On â€Å"Her First Ballâ€Å" By Katherine Mansfield Writing From A Woman’s World Everything is so magical, exactly the way it is in fairyland. Leila, Katherine Mansfield’s main character in the short story, â€Å"Her First Ball†, is absolutely breath-taken at every sight and sound at the ball. Everything around her is so strikingly new and enthralling. It is Leila’s first ball, and her first exposition to society. Mansfield describes the young girl’s emotions and excitement in a way that incarcerates her readers in the quaint fantasy world of Leila, and within the damsel’s spinning cyclone of different feelings and emotions. Mansfield illustrates a rich, colorful fairy-tale-like picture as the setting of Leila’s world. We can obviously sense how Leila’s perception of the ball is that of a dreamlike event. The author shows her readers at the beginning of the story how Leila felt more like Cinderella incarnated in her body; for, her thrill is felt when she is in the cab passing by â€Å"waltzing† lampposts. Apparently, Leila’s heart is beating fast here, and we can almost hear its pulse, especially when â€Å"she tried not to smile too much; she tried not to care†(p.40). The author’s creation of a dream world is revealed in the way Leila views everything with wide eyes and astonishment. Simple common details, such as â€Å"Meg’s tuberoses, Jose’s long loop of amber, Laura’s little dark head†¦Ã¢â‚¬ (p.40) are even seen by her as most charming and extraordinary. Unmistakably, Mansfield is constructing â€Å"fairy land† as the setting of the story through the eyes of Leila. In order to sketch the ball through Leila’s eyes, Katherine Mansfield writes the story from a feminine point of view. The writer of the story seems to understand Leila’s awe, and even seems to have lived similar experiences. If a man were to write in Mansfield’s style, it would most likely be difficult for him to achi...

What to Look for in a Real Christmas Tree

What to Look for in a Real Christmas Tree Dont select a Christmas tree until you make an inspection of the space the Christmas tree will be placed in your home. That will be a personal choice with some reminders. Your selected space should be as far away from heat sources and air ducts as possible. Take a  quick measurement of Christmas tree height and width for the spot you have selected. It is a real pain to deal with a holiday tree too big for the selected space. Now lets go shop for your next Christmas tree. Fresh Christmas Tree Shopping Tips Research different Christmas tree types and pick the species that fits your situation. Look over this guide to the 10 most favorite Christmas trees but remember that only a few of these will be available in your area.Take my introductory advice on where in the house to put the Christmas tree. Avoid spots close to heat sources like TVs, fireplaces, radiators and air ducts. Measure the height you have available to avoid modifying your too tall Christmas tree later. Find a holiday tree one foot shorter than your ceiling height.If you are cutting a Christmas tree, you know how fresh the tree is. But when you buy a pre-cut Christmas tree, the tree may have been cut weeks earlier. Always try and find your Christmas tree early and before the best trees have been sold. Delaying your cut Christmas tree purchase only increases its exposure to harmful elements. Dont be shy; ask the retailer how long his/her Christmas trees have been cut. You might also want to look into purchasing your tree onl ine,  where shipped trees are guaranteed cut fresh. Choose a fresh Christmas tree by looking for the greenest tree with the fewest brown needles. A problem here can be that many shipped-to-lot trees have been colored prior to shipping. With this in mind, remember that coloring is a common practice and will not negatively affect a trees freshness.Perform the drop test. Raise the Christmas tree a few inches and drop on its butt end. Green needles should not drop off. If they do, you have a tree with excessive drying and that may have been cut for some time. Some species have excellent needle retention so remember that when choosing a variety. A few inner brown needles from the trees annual shed will drop off so do not be concerned with this.The most important thing to remember is freshness when selecting a real Christmas tree. The needles should be resilient. Another important check is to take hold of a branch and lightly pull your hand toward you allowing the branch to slip through your fingers. Most, if not all, of the needles need to stay on the tree. Look for and avoid Christmas trees with a wilted or grayish blue-green look. Even with color added you can visually see wilt and desiccation. Look and feel for any unusual stiffness and brittleness of a trees limbs, twigs, and needles, all of which can be indications of an old tree.Always inspect the Christmas trees base. Make sure the handle (the first eight inches of butt) of the tree is relatively straight. This part of the tree is extremely important when securing the tree in a stand. Make sure removing any limbs attached to the handle wont hurt the tree shape.Always check a Christmas tree for insects and egg masses before bringing inside. Most retailers have shakers that remove debris from trees. In any event, make sure dead needles and trash are shaken out or blown from the tree.

Select a photograph of your choice and, using the processes of visual Essay

Select a photograph of your choice and, using the processes of visual analysis, discuss Sontag's statement in relation to fas - Essay Example Sontag was born Susan Rosenblatt, in New York the spawn of Mildred and Jack Rosenblatt, who both hailed from Jewish origins. All through Sonntag’s had a great passion and liking of photography. She started publishing articles on photography in the New York review of books within 1973 to 1977. She would later release books on photography where she would express her stance on the past account and present-day function, off camera work in capitalist countries as well as the impact of photography of the 1970s.During this time she discussed a lot of examples issues and challenges facing modern photography. Susan is well known for her tremendous contribution in photography in one of his books he outlines the importance of photos. Photographs provide proof. Something we listen to, but suspicion, seems to confirm when we're provided with a photo of it. In one account of its effectiveness, the camera evidence incriminates. In one of her books On Photography page 23 (1979) Susan tries to express how she feels what is expressed through the lens holds back more realistic. Information then it gives at one point stating that â€Å"the cameras rendering of reality must hide more than it discloses†. This statement that forms the context the study for the rest of the paper. In an effort to count our discount this statement in line with the photo used and how this statement impacts of fashion as a whole. The statement tries to suggest that. For each and every photo taken it holds back more ideal and real information than the one it puts forth or discloses as the reality. In the picture depicted above is captioned from an upfront close up position concentrating only on the face of the individual. The content of the photograph can be easily be identified. The sense of style and fashion is well depicted the photo even outlines a habitual practice of the party involved as it shows him smoking further propagating the notion that smoking is fashionable as many believe. Sa ntiago’s statement states that the camera rendering the reality must always hide more than it reveals discloses. This statement may draw various interpretations according to the specific photo in context. The thematic approach and the contents of the photo, this is more of a fact as the cameras outcome can be easily be determined by the person taking the caption. It has been well known that photographers tend to present the type of photo they believe is the most appealing to the individual or for a particular cause. Photography has undergone great revolution overtime since the advent of photos in the 1830s technological advancement has propelled the whole aspect of photography to a new level of great significance. The above photo has been taken from a close vantage point and partially exposed to right with the sole intention of making it more appealing. This is further proof of Santiago’s statement that for every part depicted allot more of significance left behind the scenes so that the photo will remain relevant by creating the impression given. Though the approach is upfront its not a direct approach as the individual though the intention of the photographer is evident as the point of attention is the face. The dark background is effectively utilized so that it can hinder any other feature within the individuals that may try to show the opposite of what the

Response and Analysis Essay Example | Topics and Well Written Essays - 250 words - 1

Response and Analysis - Essay Example â€Å"Somewhere his family is weeping for him. His friends call for my blood. Maybe he had a girlfriend who really believed he would come back† (Collins 240). However, at the beginning of the game she thought that he is a enemy for her, that she will have to kill him to live. And after the claim that both of tributes can win the game, pace of the book suddenly speeded up. And the fight against the powerful tributes began. We can consider Catone as a negative character to be one of the tributes, despite the fact ,that he had the alliance with other experienced in killing tributes, he also didn’t have understanding of respect to the groupmates. He was cold-blooded killer and he left the Glimmer dying from the bites of insects. He didn’t want to help her, probably because she will fight with him when all other tribute will die. â€Å"Glimmer and another girl, the one from District 4, are not so lucky. They receive multiple stings before they’re even out of my view. Glimmer appears to go complete-190 ly mad, shrieking and trying to bat the wasps off with her bow, which is pointless. She calls to the others for help but, of course, no one returns.† Moreover, he was very sadistic and cruel for other tributes, even helpless and weak. He had no mercy towards the people who were less experienced. And after betrayal of Peeta, Cato has hate to everybody. â€Å"What are you still doing here?† he hisses at me. I stare uncomprehendingly as a trickle of water drips off a sting under his ear. His whole body starts sparkling as if he’s been dipped in dew. â€Å"Are you mad?† He’s prodding me with the shaft of the spear now. â€Å"Get up! Get up!† I rise, but he’s still pushing at me. What? What is going on? He shoves me away from him hard. â€Å"Run!† he screams.

Schleiermachers and Nietzsches Opposition to Immanuel Kant Essay

Schleiermachers and Nietzsches Opposition to Immanuel Kant - Essay Example This essay discusses that Kant assumes that man must possess a certain â€Å"goodwill† and that whatever happens, one must know that he â€Å"ought to do the inexpedient good† (278). However, based on the views of Schleiermacher and Nietzsche, the ideas of Kant somehow imply that all human beings are the same no matter what and that they share the same moral values and systems of morality. Kant’s contemporary, Friedrich Schleiermacher, expressed his opposition to Kant’s categorical imperative by declaring that the imperative cannot presume at all that it should apply uniformly to all human beings because of the â€Å"value of diversity or individuality even in the human sphere† (Forster). Therefore, for Schleiermacher, all humans cannot be subjected under one moral law because individuals are distinct from their societies as societies are distinct from each other. Moreover, although the categorical imperative implies a commitment to all humanity, Schleiermacher believes that it is not the individual but religion that must possess this duty towards humanity. Schleiermacher also rejects Kant’s otherworldly basis of religion and at the same time, the former emphasizes that â€Å"religion can no more be based on morality than on metaphysics or science† (Forster). Therefore, for Schleiermacher, the basis of religion, since it cannot seem to be ascertained, is not as important as its purpose in taking care of humanity. Unlike Kant, Schleiermacher further stressed out the importance of Jesus Christ and his life as a basis for his salvation.

BCCI and White Collar Crime Essay Example | Topics and Well Written Essays - 1500 words

BCCI and White Collar Crime - Essay Example But, success was not the only step for BCCI's fate. Price Waterhouse was asked to carry inquiry in March, 1991. It was 24th June, 1991 when they submitted the Sandstorm Report to Bank of England stating that BCCI had engaged in fraud case. Main capital base to BCCI were virtual oil-rich Arab leaders who acted to be the investor but, in reality they were working as nominees. Bank since its beginning attracted people to deposit their funds by pretending that they have more capital which in reality was not true. It used to use the deposits in order to meet the expenses. Even it forced its own shareholders to participate in this drama. Major actions that resulted into frauds by BCCI were enlisted by New York District Attorney. According to them the important points are: Middle East personalities included their names and funds to BCCI as an investor which in effect turned to be flaw because their funding was based on guaranteed no-risk return instead of actual sponsor at risk. After getting the request from Bank of England, Price Waterhouse presented its report on BCCI known as Sandstorm Report. As per the report, BCCI committed several mistakes and did many unofficial activities that are out of one company's ethics. Price Waterhouse persons collected records from banks of various countries, reviewed them and interviewed in some cases, finally formed one draft keeping all key points there. During their scrutiny they found that BCCI did not record $600 million of BCCI's deposit. It first knocked the Price Waterhouse audit persons. Among the other types of frauds described by audit include: manipulation of their account at the time of non-performing loan, fabricated profit, hidden losses, setting up of untrue loans for repurchasing shares, cheating of deposits, unreal transactions and charges, showing nominees as capitalists, illegal repurchasing platform for shareholders, bad investment, missing of standardized procedure of records, artificial customer loa ns and most important fallacious audit confirmation (Price Waterhouse, 1987). After losing money for the reason of poor lending operations, instead of accepting provisions for losses they just simply cheated them. Apart from that BCCI used to manipulate their accounts. Actual reason for this manipulation was make the bank appear to be a good profitable and reputed institution than it was which helped it to get security for its deposits. With these approaches when condition of BCCI was worse, made it worst after the loss of $500 million in 1985. That loss was only due to commodity trading undertaken through Capcom. Along with the numbered accounts in order to manipulate accounts through back-to-back transactions they used to use "managers ledgers." It was such a bad activity that the person keeping the records even forgets which person made which transaction. In most of the cases, none of the authority was able to identify either the name of borrower or credit officer responsible for controlling the accounts (Price Waterhouse report to BCCI, 1986). Price

S facebook a good or bad example of participatory culture Explain by Essay

S facebook a good or bad example of participatory culture Explain by connecting these ideas to your own arguments- develop and justify your own view ( write both good and bad points) - Essay Example In simpler terms, it is easily accessible. This definition brings about what is termed as participatory media. Participatory media encompasses virtual communities, video blogs just to name but a few. In this paper, one type of a participatory culture or media which is a part of social network services shall be scrutinized. Its good and bad sides as a participatory culture will be examined. The participatory culture to be looked at is Facebook (Delwiche, 2013) What makes a thing to be regarded as good? Something is regarded as good if it falls into the morally accepted or the generally accepted ideas in a society. Since its development, Facebook has been a hit in the participatory media world. It has withstood the test of time and competition. What has made Facebook a giant as a participatory culture is its good. Jenkins note that good participatory cultures are regarded good as they avail virtually low hindrances to artistic expression and civil engagement. Facebook is a good participatory culture as it provides a platform where artistic expression and civil engagement are easily expressed to a large number of people. It does this through its rather simple user interface whereby people can easily understand how it is controlled. Also, Facebook has a sharing option (Jenkins, 2013).The advantage of such an option is that people on the social networking site can easily share it with other persons. It is through this sharing that artistic ex pression and civil engagements are easily expressed to a large group of people. Facebook also allows one person to have as many friends as possible provided they know each other through friends as such. This lack of limitation as to the number of friends one can have on Facebook allows for easier expression of artistic expression and civil engagements. Facebook is also a good participatory culture in cases where its members believe their contributions matter. This is quite true for Facebook users as

Review paper for optical-Ct gel-dosimetry Article

Review paper for optical-Ct gel-dosimetry - Article Example This new system incorporates the use of both Optical Computer Tomography (CT) Scanning and Gel- Dosimetry which as shall be shown do deliver dose maps with high degrees of resolution, precision and accuracy. 2. Introduction One of the key elements in the world is the aspect of radiation treatment. This has come in handy in the fight against some of the world’s deadliest ailments which the scientific world has always grappled with to fix. A major part of radiation treatment is radiation dosimetry which has had an increased need for a system that has a high degree of accuracy, precision and efficiency in the measuring of dose and in full 3D and high resolution (INTERNATIONAL CONFERENCE ON 3D RADIATION DOSIMETRY, & OLDHAM, M 2010). A lot of work has gone into the traditional systems like the Fricke dosimetry and this has had a tremendous result which is manifested by the effectiveness of Gel-dosimetry. A further development has seen the incorporation of Optical Computer Tomograph y (CT) Scanning into the system of Gel-dosimetry and this complementary system has been observed to have a high degree of accuracy, precision and efficiency. The main objective of this paper is to manifest the authenticity of this statement. In an effort to prove the effectiveness of the newly developed system, an experimental setup was put in place which has delivered results that have received thumbs up from the scientific world. The setup makes use of some 2-dimensional images from defined planes in a gel-dosimeter that is well constructed from a perfect design. Moreover, the performance of Optical Computer Tomography (CT) Scanning is compared with that of a MR scanning with focus being on accuracy and sensitivity of imaging, calibration, resolution and noise in the images of dosimetry. Work has been done to eliminate the sources of geometric distortion and optical artifacts in optical Computer Tomography Scanning. The new design has mechanisms to compensate for refraction, refle ction, signal drift, water-bath imperfections amongst other factors that cause incorrect reconstructions of coefficients of absolute attenuation. It is also the objective of this paper to show that indeed for phantoms which are used in the validation of optical CT scanners used together with the polymerizing gel dosimeters that are radiation induced, stable gel materials are needed. Phantoms on which light dyes are added are the basis of the simulation used as gel dosimeters. More accurate simulations are done with the use of phantoms with light scattering suspensions of colloidal mixed with the gal. 3. Body An experimental setup to prove the effectiveness of the newly developed system involved filling up three identical flasks with 300cc MGS Research BANG3â„ ¢ gel. The flasks had their heads stopped with a threaded screw allowing vertical mounting of the flask into the desired optical scanner as well as head phantom. One of the flasks was used in the study of a complex radio sur gical delivery as a dosimeter while the other two were used to examine calibration issues of gel. The two gel-flasks of calibration were put in a birth of water upright and 6MV beams of radiosurgery used to irradiate them shooting through their flat bases vertically upward. The beams gave doses of 1.5, 0.75, and 0.25 Gy into the first flask and in the second one 1.25, 1.0 and 0.5 Gy. Before the end of 48 hours, these flasks were scanned using both imaging modalities. Data on calibration was gotten by taking the

S facebook a good or bad example of participatory culture Explain by Essay

S facebook a good or bad example of participatory culture Explain by connecting these ideas to your own arguments- develop and justify your own view ( write both good and bad points) - Essay Example In simpler terms, it is easily accessible. This definition brings about what is termed as participatory media. Participatory media encompasses virtual communities, video blogs just to name but a few. In this paper, one type of a participatory culture or media which is a part of social network services shall be scrutinized. Its good and bad sides as a participatory culture will be examined. The participatory culture to be looked at is Facebook (Delwiche, 2013) What makes a thing to be regarded as good? Something is regarded as good if it falls into the morally accepted or the generally accepted ideas in a society. Since its development, Facebook has been a hit in the participatory media world. It has withstood the test of time and competition. What has made Facebook a giant as a participatory culture is its good. Jenkins note that good participatory cultures are regarded good as they avail virtually low hindrances to artistic expression and civil engagement. Facebook is a good participatory culture as it provides a platform where artistic expression and civil engagement are easily expressed to a large number of people. It does this through its rather simple user interface whereby people can easily understand how it is controlled. Also, Facebook has a sharing option (Jenkins, 2013).The advantage of such an option is that people on the social networking site can easily share it with other persons. It is through this sharing that artistic ex pression and civil engagements are easily expressed to a large group of people. Facebook also allows one person to have as many friends as possible provided they know each other through friends as such. This lack of limitation as to the number of friends one can have on Facebook allows for easier expression of artistic expression and civil engagements. Facebook is also a good participatory culture in cases where its members believe their contributions matter. This is quite true for Facebook users as

World Theme Parks Essay Example for Free

World Theme Parks Essay Name of Park| Location| Target Market| 3 Interesting Things to do | Would I go why or why not? | Ocean Park| Hong Kong, China| All ages, mainly 3-80 years old| * Symbio,Ocean Theatre, Old Hong Kong| I would go because I have been there before and there are many different kind of amusements for all ages| EuropaPark| Germany| Teens Adults, 10-40 years old| * Enchanted Forest,360 Panorama, | I would go because it has lots of rides and shows, and it is similar to Disneyland| Black Pool Pleasure Beach| England| Kids Teenagers, 10-25 years old| * Nickelodeon Land, Ice Skating, Ripley’s Believe It or Not!. | Yes I would go because there are lots of amusements I have never heard of like ‘Ripley’s Believe It or Not’| Suoi Tien| Vietnam| All ages,3-80 years old| * Dolphin Palace, Culture Festivals, Laser Zone | Yes I would go there again because not only were there rides but you could also learn about the culture| Diggerland| UK(Kent, Devon, Durham, Yorkshire)| Kids, ages 6-13 or males, ages 10-30| * Ride tractors, kids parties, JCB racing| No I wouldn’t because I am not interested in tractors and it looks boring, and it would mostly attract males| Essel World| India| Families, all ages, 5-50 years old|. * Bowling Alley, Dance Floor, Ice Skating Rink| Probably not because there isn’t really anything special there that sets them apart from other amusement parks| Happy Valley| Beijing| 17-50 years old| * Shopping complex, Imax Theatre, World History(six zones)| I would go because they offer a lot of attractions that nowhere else has like the six zones ,and it is cheap| Shijingshan Amusement Park| Beijing| Kids, ages 2-10| * Take pictures with mascots, parades, game booths| No I wouldn’t. If it is basically a copy of Disneyland, why not just go to the one in Hong Kong? | Dubailand| Dubai| Teens Adults, from 14-60 years old| * Horse-back riding, shop outlet, Autodrome| Yes I would go because they have almost everything an amusement park could have, like shopping, sports, cuisine, rides and shows| Jumeirah Hotel Resort| Abu Dhabi, Baku, Dubai, Shanghai, and more| All ages, from 4 to 60, because everyone loves water parks| * Wipeout Riptide water rides, Burj Surj, Ladies Night| Yes, because water parks are fun and there are many assortments | SeaGaia Ocean Dome| Miyazaki, Kyushu Island| For everyone, from 3-80 years old|. * Swim at an indoor ocean, eat Japanese cuisine, water slides| Yes I would go because this is something I have never seen before and would love to experience swimming in an indoor ocean| The Holy Land Experience| Orlando, Florida| Adults, from ages 25 to 80 years old| * Garden Tomb, Qumran Dead Sea Caves, Great Temple Plaza| No, because I am Buddhist |.

Market Segmentation In The Dessert Food Service Industry Marketing Essay

Market Segmentation In The Dessert Food Service Industry Marketing Essay The Sweet House will be located in the Mid Valley shopping centre, the cafà © will are created for customer to rejuvenate, relax and relate with friends. Besides that, our business type of desserts will divided three main variety, which are Asian dessert Western dessert and Custom dessert. Asian dessert is more suitable to middle-age people and Chinese people. For example, Pak Kor Fu Chuk, Longan Xue Yee, Kacang Merah, Bubur Cha Cha and so on. The Western dessert is more suitable to the young man or young age people, because Western desserts are more colorful and more variety to attract the young people. For example, Mango Lolo, Honey Dew Lolo, Durian Cendol, Cendol Pulut and so on. Custom dessert is let customer choose their need of variety taste, such as Mango and Kiwi Lolo, Yam Sweet Corn, Sea Coconut Fruit Cocktail, Mix Fruit Lolo and etcà ¢Ã¢â€š ¬Ã‚ ¦As a result, our business will sold these three main types of variety to our customer target. Financing: Our business is established from a partnership. So I and my partner will put a total of RM 80,000 into startup of the business. The remaining RM 40,000 is the amount that we are requesting for bank financing. This is because; our business needed quite more equipment such as, machinery, furniture, fixtures and so on. So, we are requesting for bank financing for our business. Executive Summary Sweet House is a shop outlet dessert inside the Mid Valley. In the dessert industry, our competitive advantage, is that our goods all is 100% organic and come from farm ourselves. Besides that, our business will use coal cook system to maintain 100% taste. Sweet House target market is the young man adults, PMEB (Professional, Manager, Executive, and Businessman) and tourist. Our business also will create a special price for customer when starting lunch time. Television and radio advertising is used to increase customer awareness of Sweet House. Our business will create a web site to customer for join our member know our news or information. This Web Site also provides a discussion board or feedback where customers can post a suggestion or respond to their needs. Finally, our business also has provided some training program to our employee. For example, management skill, communication skill and customer services seminar and so on. Our business operation time will begin at 10.30am until 9.00pm and open 7 days a week business time. 3.0 Market Segmentation in the Dessert Food Service Industry The Dessert Industry can be broken down into two major segments based on customer characteristic and price. Price is one of more important factors in determining market segmentation, as it influences the consumer to buy the goods. Customers have come to demand reasonable of price what they pay for. It is important to note that the majority of customers look for value, which is a key component of Sweet Houses mission. Second factor which will influences market segmentation is age of the customer. The age range of the dessert industry is quite large, ranging from young man to old men, and different marketing strategies will attract a variety of patrons. For example, Sweet Temptation fulfill demand of the young man, because the Sweet Temptation will sold the dessert such as AisKacang dessert, ABC dessert and smoothie dessert. Besides that, Jonker Sweet Dessert is different between the Sweet Temptation, because their sold the products are suitable to the old people and middle-age people. For example, KacangMerah dessert, Bubur Cha Cha dessert and etcà ¢Ã¢â€š ¬Ã‚ ¦So they will feel this will more healthy than the ABC dessert. Nowadays desserts are most competitive industry in worldwide, because different dessert has different characteristics. This type of dessert industrial is more liquidity, for example is Cendol dessert, there is convenience to family-style. So the customer no needs to go outlet to purchase the goods. Besides that, Independence stall will set in shopping center middle or beside, the independence stall the place will smaller, and not enough facilities, the product price will cheaper than shop outlet, the independence stall sell product is limited but there have a special thing, for example Petaling street air matakucingmoutak ding this is a independence stall their sell the special thing can achieve health, detoxifying feature. This kind of stall is self-services, so that the customer will feel not satisfy for this customer services. Finally, shop outlet also one type of dessert industry. Shop outlet will give customer comfortable environment place to eat dessert, because will better than the first two dessert industrial. For example is Sweet Temptation, not only sell the dessert, they also have sold smoothie dessert. So different desserts have different customers will purchase the goods. 4.0 The Target Market Sweet House target market is the young man and PMEB (Professional, Manager, Executive, and Businessman). Our will believe that this an important segment, as a young man will more consumer our goods, because sometimes they will have gathering, party, dating and so on. PMEB people also will buy our goods, because when lunch time, they have enough purchasing power to purchase our goods. Besides that, they also will feel more relax and dont have working stress. 5.0 Competitive Sectors 5.1Type of dessert industrial Now a day dessert industrial have many type, but the major type of dessert are separate three major type, 1)Mobile vendors, 2)Independent stall 3) Dessert specially outlet. Mobile Vendors The mobile vendors sell their dessert on van have given more customer convenience, for example is mat tou you dessert, there is convenience to family-style. Family no need go to dessert restaurant. The product price also will cheaper than shop outlet and more attracting the customer to purchase, because they allow the customer to customize their like the favor food to add in dessert based on price. For example is RM3.80 will give 5 favor to customize, RM5.90 will give 8 favors to customize, etcà ¢Ã¢â€š ¬Ã‚ ¦. Due to this, some mobile vendors have differentiated themselves and positioned in the customers mind. Independent Stalls Independence stall will set in shopping centre middle or beside, the independence stall the place will smaller, and not enough facilities, the product price will cheaper than shop outlet, the independence stall sell product is limited. Independent stalls attract large crowd based on location and some have developed strong reputation. For example Petaling street air mata kucing mou tak ding this is a independence stall their sell the special thing can achieve health, detoxifying feature. They use publicity in newspaper to promote their special thing, tell the people after eat can achieve health and detoxifying. Specially Dessert Outlets Shop outlet will give customer comfortable environment place to eat dessert, this is shop outlet advantage. For example, koong woh tong, not only sell the dessert, their also have sell health food like kui ling gao this food can coupling to dessert and then can achieve detoxifying feature, and every day have sell the limited special dessert, because the price is more cheaper. Some dessert outlets operate on a franchise or chain. They have do advertisement for their product, so their reputation will increase by advertisement. 6.0 Competitive Advantage Sweet House differentiates itself from other competition through 100% organic, traditions cooking process and price. Our raw material of the dessert is 100% organic, such as yam, sweet potato, sweet corn, red bean, and etcà ¢Ã¢â€š ¬Ã‚ ¦. For example, yam and sweet potato form the Bubur Cha Cha, this will planted the raw material by our farm. That as would be expected, that organic crop, do contain higher levels of trace minerals, vitamin C, and antioxidant phytonutrients. Besides this, there do not have any insecticides and any chemicals to influence our raw material. This is because; our raw material is fresh and 100% natural. So when our produced it, which is 100% organic and fresh for send into our business. Besides that, our also use traditions cooking process. Every dessert also cook by the coal, normally is using gas to cooking dessert, but this not enough ¼Ã…’because gas cannot cook 100 percent taste, but use coal can attain the 100 percent taste. So this is our advantage of the dessert process, which will more attract the customer to purchase our goods. 7.0 Description of Venture Sweet House is shop outlet in the Mid-Valley, so I will designed a natural organic environment for our shop outlet, that will let our customer relax and no more working stress to enjoy our desserts. For example, Purple Cane Chinese Tea is designed a purple color environment, let customer feel particular and relax to enjoy their Chinese tea. So that will attract more customer to purchases our dessert. Besides that, I will also establish the E-Commerce in our business. We create a Web Site in which customers are join our member can search and browsers or order our goods. Once a customer logs in with his or her username and password, a customer will be able to order our goods and search what the customer needs. The Web Site also provides a discussion board or feedback where customers can post a suggestion or respond to their needs. 8.0 Operation Plan When the customer comes to our Sweet House, he or she will able to order the dessert, as well as have the option to custom their own dessert. Furthermore, our Sweet House can give customer order first. So the customer no need spend more time to waiting our goods preparation. Therefore, most dessert will be prepared on the premises. Our employees will be designed for the high standard of sanitary efficiency and cleaned daily. For example, our cleaner will clean by two shift, morning shift and night shift. So we will give customers a comfortable environment to enjoy the dessert. Besides that, our Sweet House Dessert operation time will begin at 10.30am until 9.00pm and open 7 days a week business time. So our business will closed by Chinese New Year and 31 Aug National Day. Our businesses also have provided some training program to our employee, like customer services courses, communication courses and so on. The employee will be trained out not only in our specific operations duties i n the philosophy and application of our concept. So our employee will provide high standard of services to serve the customer of demands. Our Sweet House dessert distributes inside the Mid Valley shopping Centre is a 2400 square foot space. Besides that, our facilities have tables, chairs, bars, and counters, refrigerator and machine or requirement of equipment. A big emphasis is being placed on extensive research into to quality of our purity dessert price and inventory control will be handled by our system and checked daily by management. Our Sweet House has a lot employee, but the qualification of employee minimum is SPM level. So that we can provide some training for improve their skill and knowledge. Finally, we plan for establishing services, attitudes and policies. We will provide 100 percent good service and encourage customer give our feedback. Feedback can help our improved and make better. 8.1 Floor layout 9.0 Marketing Plan Goals and Objectives Sweet House will be a full services dessert kiosk. Our financial goal is to attain of $100,000 sales in the first year. Sales will increase 50 percent sales in the second year and third year another 30 percent. Based on the first two goals, continue want to expand to two stores by the third year of the business, after expand to two stores, we want to plan increase patronage by 30 percent per year and increase Sweet House restaurants popularity as a dessert Sweet House objective is to provide high quality dessert in a comfortable atmosphere. We also need to make enough profit to generate a fair return for investors and to finance continued growth, to enhance development in quality products, we also maintain a friendly, fair and creative work environment, which respects diversity, new ideas and hard work. Sweet House include 1) give back to the community we can sales for charity in any charity event and we also can provide dessert to orphanage children, because our dont have present children after try our dessert can feeling the happiness 2) ongoing employee education and recognition programs, we have provide employee some training programs to improve employee knowledge 3) Dedication to the finest quality ingredients, we dont use any pigment and Preservative in our dessert 4) Produced raw material by ourselves, our raw material is make it ourselves, so that we dont use the pesticide in to raw material, we use the Organic fertilizer, so that our raw material is 100 percent natural. Strengths and weaknesses Sweet House strengths are 100 percent natural material, because we dont use pigment, preservative and pesticide, so that our dessert use has a health body traditional Chinese medicine add in our dessert, so that can achieve health, detoxifying and pretty, special thing is cook by coal, give customer fair product price and enjoy the high quality dessert. The main weaknesses are our distribution is limited stores, and very insufficient money for start-up business and limited expansion, we also face the employee training problem, the last is time and cost, because we want spend more time to manage business and the cost budget issue must be manage properly. Opportunities and Threats Nowadays, all family also dun like eat in home. So they will like consume more outside food. This is because; they feel not convenience and feel food cooking by family in home so weary. So they will more come to consume outside food. Our business also has provided the training program and seminar about organic food for our employees. This is because, nowadays the education level is very high, and so our business will provide the about the organic food of seminar or speech to our employees. As a result, our employees can easily to communicate or solve from our customers who have the problems. Our desserts are come from our farm, so all raw materials are 100% natural organic. So that is our desserts of advantages. However, in Dessert Industry, our business has quite high competitors in the market. For example, mobile vendors, independent stalls and specially dessert outlet shop. So, our business should be come out a new product and win the customers of loyalty. Besides this, our stocks are limited keeping fresh, this is a big problem we should be faced, because our stock if not fresh, then that stocks are cant sold to the customer. Finally, after 2010, government taxes rate will increase, so a lot of customer will feel the government taxes of fee is quite high then will decrease the customer purchasing power. . 9.1 Product Sweet House desserts will divide three main product lines, which are Asian dessert Western dessert and Customized dessert. Asian desserts include Pak Kor Fu Chuk, Longan Xue Yee, Kacang Merah, Bubur Cha Cha and so on. That is targeted to Chinese and middle-aged. Chinese are more like to consume the Asian dessert, because the Asian dessert has some traditional culture for the Chinese people. The Western desserts are Mango Lolo, Honey Dew Lolo, and so on. Target of Western desserts are male and female. That is because, Western desserts are more colorful and more specially to attract the young age customer to purchases it. Finally, custom dessert is let customer choose their need of variety taste, such as Mango and Kiwi Lolo, Yam Sweet Corn, Sea Coconut Fruit Cocktail, Mix Fruit Lolo and etcà ¢Ã¢â€š ¬Ã‚ ¦. of our dessert. For example, Mix Fruit Lolo have 3 three types of custom ways, the first is three favor of variety is RM 5.90, four favor of variety is RM 6.90 and five favor of va riety is RM 7.90 to give more choices to our customer. 9.2 Promotion Pull Strategy Sweet House desserts will use pull promotional strategy that attracts consumers on advertising to buy or demand for desserts. So our business will advertise more advertisement to satisfy the customer needs. As a result, consumers will receive directly information from the media on newspapers, radio and Internet. Advertising We will use advertising to communicate to consumers. Moreover, it classifies its segmentation to communicate directly to young man and middle-age people. Sweet House will use the TV to promote the desserts, because all people will watch Astro channel, Astro channel advertising will give all customer information. Besides that, our business will use celebrity (Fish Leong) to promote the dessert, that will increase our business brand name and reputation. TV advertising of advantage is: 1) customer will easy to get information 2) country-wide coverage. That can increase awareness of Sweet House brand name and the reputation and build traffic. Moreover, we can also use newspaper advertising and magazine, such as newspaper can promote dessert to attract PMEB (Professional, Manager, Executive, and Businessman) to buy. Nowadays they very like read magazine, so that also can promote our dessert in the magazine. So we will apply the newspaper inserts to advertise all dessert in the newspaper. Besides that, we will also advertising into the City Foam magazines to promote the dessert. Public relationship Corporate social responsibility is public relationship. To give back to the community, we will hold some activity with the local humane society. So our dessert also have provide free to Cheras orphanage inside the orphan and poor families on during the every holiday season. Moreover, average for food columnist to review our shop. Sales Promotion Sweet House has promoted its product through different sale promotional strategies. We will use catalogue promotion to make sales promotion, because customer can clear to read what the desserts are got promotion, discount and voucher. Sales promotion will make discount to customer, so the price will cheaper than normal price and promotion will also special price. For example is Honey drew Lolo and Durian Lolo will discount to 20% so the normal price is RM 5.90 will discount to RM4.70. This kind of the discount, customer should be apply our member then can get this amount of the discount. At the non-member also will discount by 10%, so the normal price is RM5.90 will discount to RM 5.00. Besides that, we will make some promotion for non-pease time. That also can to attract customers to consume the desserts. For example, Kiwi Lolo is RM 5.90, and then within in sale promotion 3pm-5pm, the price will decrease like RM 4.90. Advertising our dessert on online catalog Sweet House also will advertise on the online catalog, such as banner, forum and create a web site to promote and given some news and update new information for the customer. So customer can read its information more clearly before consuming. We also will used the social networking to attract the customer for Sweet House, such as Facebook pays for Sweet House and we will apply a membership club to customer joined our membership. 9.3 Price In general will our price level be lower than competitor. So we will used penetration pricing strategies to attract customer to consume the dessert. Optional product pricing We will make a Dessert top-up package, so who customers will purchases of Western Dessert RM5.90 but top-up RM1 will refreshment (yam cake). For example, Kiwi Lolo is RM 5.90, if customer top-up RM1, he or she will get a yam cake. So, the total price is RM6.90. If customer didnt top-up RM1, the Kiwi Lolo will sold back the normal price (RM6.90). Buddle pricing We will make a few packages for customer; those are A2+1 package and W2+1 package. A2+1 package are who customer purchases of three Asian desserts such as Bubur Cha Cha RM3.90, Kacang Merah RM3.50 and Pak Kor Fu Chuk RM 3.50, total prices of customer purchases are RM 10.9. So the customer will get the nice package price is RM9.50. W2+1 package are who customer purchases of three Western desserts such as Kiwi Lolo RM5.90; Honey drew Lolo RM5.90 and Mango Lolo RM5.90, so customer will get from Sweet Houses W2+1 package is RM 15.00. Promotion Pricing For example is Honey drew Lolo and Durian Lolo will discount to 20% so the normal price is RM 5.90 will discount to RM4.70. This kind of the discount, are only entitled for members. At the non-member also will discount by 10%, so the normal price is RM5.90 will discount to RM 5.00. 9.4 Distribution Sweet House is a retail outlet which direct to sold to customer. Our business of raw materials are manufacturing by ourself, so that we no need supply material by supplies. We have many raw material need required to use. For example, yam, sweet potato, kiwi, honey drew, durian, strawberry, corn and mango. All raw material is come from our farm.So, we are backward integrated to operate our dessert shop. The raw matearial will delivery everyday into our shop.That can save more cost transportation fee and the cost of the raw material. Our shop outlet will build into the Mid Valley, because Mid Valley is a major Shopping Centre in KL so that we can attract more customers. 10.0 Organizational Plan Sweet House will be established as a partnership. The principal shareholders will each assume an equal stake in the business. A cooperative relationship between people or groups who agree to share responsibility for achieving some specific goal; effective language learning is a partnership between school, teacher and student; the action teams worked in partnership with the government. In the contract between two or more persons who agree to pool talent and money and share profits or losses. Management Team Background Wong Yok Lung- President Wong Yok Lung was born in Malaysia, Kuala Lumpur and graduated near of his class at Kuala Lumpur High School. He is currently a fresh graduated Degree in marketing and management at the New Era College. Besides this, he also is earning a supervisor at Target Fashion Sdn. Bhd. Wong Yok Lung will run monthly meetings with Board and the vice presidents. Ng Hai Loon-Finance Manager Ng Hai Loon was born in Malaysia, Selangor and graduated of his class at Kampar High School. He is currently a fresh graduated Degree in finance and accounting at Help College. Besides this, he also is earning an accountant at certain company. He will be in charge of the financial statement and be responsible in choosing an appropriate accounting firm. Lee Mei Yee-Marketing Manager Lee Mei Yee was born in Selangor, Kajang and graduated of her class at Kajang High School. She is currently a fresh graduated Diploma in marketing at New Era College. She will be responsible for creating promotional activities, monitoring sales, and performing the necessary market research to determine how best to improve the Companys awareness. Yim Ye Wen-Chef Yim Ye Wen was born in Malaysia, Seremban and graduated of her class at Kajang High School. She is currently a fresh graduated Diploma in Hotel Management at Nilai College. She will be responsible for meal preparation. She will have to prepare everything needed for dessert on any given day. This includes mixing dessert, estimating the amount of different raw materials need for the given day, and making the dessert. When closing cook, she will also be responsible for cleaning the kitchen so that the Sweet House will be ready for the next days business. 10.1 Organizational Chart 10.2 Board of Advisors A board of advisors is a small group of people which meets periodically to offer advice and direction to a company. Members of the board of advisors do not usually have a share in the company, and they do not bear legal responsibilities for the companys actions. Generally, small and startup firms use a board of advisors so that they get a firm footing in their market, and people on the board are chosen on the base of expertise and prestige. The Board of Advisors includes: Ms. Chan Kuan Thye- She is professor in the marketing department of New Era College. Her expertise in the field of knowledge is much needed by the Company. Mr. Alan Ng- He is professor in the management skill department of Utar College. His expertise in the field of knowledge is much needed by the Company. Mr. Henry Chua- He is general manager working will Six Happiness Holdings Sdn Bhd. His experience in the field of knowledge is much needed by the Company. 11.0 Assessment of Risk Dessert shop set to open a suitable price is not easy, when sugar prices increase, this will directly affect the price of dessert. Higher price than the competitors, our customers will be reduced, thus reducing sales volume. If dessert costs are too high, this will also increase the risk of business. In addition, if competitors dessert or dessert shops continue to increase, which also allows us to bring some pressure and risk, we must continue to improve, or innovative the desserts to meet the competition in this area, otherwise, our customers are gradually reduced. We have to kept the business improvement, because now the consumers not only want quality requirements, they will be because of the service good or bad to choose their dessert, keep on follow the old scale, consumers will feel no fresh and unhappy, customer reviews on our business image is very important, once the reviews are bad, the customer to patronize the frequency will fall. Cost and profit we also have to control well, the cost cannot be higher than the profits, costs and profits, because we are open a new dessert shop, if handled badly percent rate will eventually lead to business failure. Because we are just only sell the desserts for dessert stores, we do not have a lot of other option, so we have to face with strong competitors, and other conditions are good to compare, that why we must find a way to make our products more outstanding, and try to reduce risk of this area. Financial Plan: SWEET HOUSE PRO FORMA INCOME STATEMENT THREE-YEAR SUMMARY (RM) à £Ã¢â€š ¬Ã¢â€š ¬ Year 1 year 2 year 3 SALES 187300 241525 256950 LESS: COGS 32375 47232 50000 GROSS PROFIT 154925 194293 206950 à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ OPERATING EXPENSES: à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ SELLING EXPENSES 3300 3700 3900 SALARIES WAGES 67200 69000 70000 OFFICE SUPPLIES 2400 3000 3100 RENT 60000 60000 60000 UTILITIES 6000 6500 6700 INSURANCE 2400 2600 2600 DEPRECITION 2400 2600 2800 ADVERTISING EXPENSES 2000 2200 2500 à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ TOTAL OPERATING EXPENSES 145700 149600 151600 PROFIT (LOSS)BEFORE TAXES 9225 44693 55350 TAXES (20%) 1845 8939 11070 NET PROFIT (LOSS) 7380 35754 44280 This is a sweet house three year pro forma income statement result, we can see this result have a successful opening in the first three year, first year sales is RM187300, the second year sales is RM241525 and the third year sales is RM256950 so that sweet house after first year have successful. The net profit in the first year is RM7380, but second year will build up to RM35754, so that this result is increase 4.8 times. But the third year net profit is RM 44280. The result is increase 6 times SWEET HOUSE PRO FORMA INCOME STATEMENT FIRST-YEAR BY MONTH à £Ã¢â€š ¬Ã¢â€š ¬ JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC SALES 14300 15000 14200 18000 18000 19000 19100 14500 14100 9500 13700 17900 LESS: COGS 2745 2745 2745 2800 2800 3000 3000 2600 2715 1780 2655 2790 GROSS PROFIT 11555 12255 11455 15200 15200 16000 16100 11900 11385 7720 11045 15110 à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ OPERATING EXPENSES: à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ SELLING EXPENSES 1000 100 100 200 200 300 500 100 100 100 100 500 SALARIES WAGES 5400 5400 5400 6000 6000 6000 6000 5400 5400 5400 5400 5400 OFFICE SUPPLIES 200 200 200 200 200 200 200 200 200 200 200 200 RENT 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 UTILITIES 500 500 500 500 500 500 500 500 500 500 500 500 INSURANCE 200 200 200 200 200 200 200 200 200 200 200 200 DEPRECITION 200 200 200 200 200 200 200 200 200 200 200 200 ADVERTISING EXPENSES 150 150 150 200 200 200 200 150 150 150 150 150 à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ TOTAL OPERATING EXPENSES 12650 11750 11750 12500 12500 12600 12800 11750 11750 11750 11750 12150 PROFIT (LOSS)BEFORE TAXES (1095) 505 (295) 2

juvenile delinquency :: essays research papers

Can more than one theory be used to explain crime? Absolutely. From a liberal viewpoint, there exist two fundamental theories to explain the causal factors behind juvenile delinquency. Those theories are Social Deviance Theory and Developmental Theory. Young people become socially deviant by non-conforming. They become juvenile delinquents, and turn against the very system that is trying to help them. Society has made many laws and many standards have been set. The social deviant does not follow those rules and regulations. He/she lives a life of crime instead. An overview of approaches explains deviant behavior. Social Deviance Theory can be further broken down into five theories including anomie, differential association, social control theory, conflict theory, and labeling theory. Social Deviance Theory is an important explanation in the theory of crime. Without this explanation, it would be impossible to explain a great deal of the factors involved in juvenile delinquency. Socia l Deviance Theory and Development Theories are the umbrellas under which other theories used to explain juvenile delinquency fall. Depending on the criminal and the type of crime committed, different theories are used. Youth violence in our country has risen dramatically in the past decade. The number of violent arrests of youth under the age 18 has increased dramtically: 36 percent between 1989 and 1993, more than 4 times the increased reported for adults. During that period, juvenile arrests for homicide increased by 45 percent, while adult homicide arrests increased by only 6 percent (FBI, Uniform Crime Reports, 1994). Among teenagers 15 to 19 years old, the escalation of gun violence is particulary alarming: one of every four deaths of a teenager is attributable to a firearm injury. The number of juvenile violent crime arrests will double by the year 2010 if current arrest and population trends continue. Can our communities bear another 260,000 such arrests each year?

Online Communities :: Technology Internet Communication

Online Communities "Now, please, everyone lock your wings, let the air out of your shoes and prepare for a period of stimulated exhilaration! Everybody ready? Let’s get in ‘sync’ for our Flight To The Future! (Reid)" Welcome to the 21st century. Everything is changing very quickly in nowadays. Many unbelievable things are happening right now. We are getting college credits without attending classes everyday. Instead of going to schools with heavy bag packs, we just stay at home and take classes through the Internet. The Internet is the most fastest transportation system. It takes us to different countries in five seconds. What we do is just clicking on the mouse and it shows us all the wonderful places that we only dreamed about before. Without paying thousand of dollars for air tickets, we can see all the wonderful and different things by clicking the mouse. Without spending hours and hours in the school library to do research, we can just sit in front of the computer and click on the mouse. Since we are in the 21st century, our research paper topic has been changed. We are not writing about our lover or hero anymore. We are writing a paper about online community, which is very new to some people like me. When Professor Cross was talking about online communities, I had no idea what she was talking about. "Can I just write about my dreams or about my parents instead? I have so much to talk about my dream but not online community. Online community? What is that? Is it something like Korean American Community in Los Angeles?" I started to panic. Online Community did not make sense to me all at. Community means a group of people who live in the same area. Then what is online community? My own definition of online community was a place where computer nerds got together and talked about new computer technology. I was pretty sure that online community was not a place for me to join because I was not a computer nerd. After I searched on the Internet, I got an idea of online community. Online Community area is an electronic meeting place where people share important information. They do not physically meet together like other communities, but they go to same place on the net. Online community is a program that allows global real-time communication in writing via networked personal computers. Online Communities :: Technology Internet Communication Online Communities "Now, please, everyone lock your wings, let the air out of your shoes and prepare for a period of stimulated exhilaration! Everybody ready? Let’s get in ‘sync’ for our Flight To The Future! (Reid)" Welcome to the 21st century. Everything is changing very quickly in nowadays. Many unbelievable things are happening right now. We are getting college credits without attending classes everyday. Instead of going to schools with heavy bag packs, we just stay at home and take classes through the Internet. The Internet is the most fastest transportation system. It takes us to different countries in five seconds. What we do is just clicking on the mouse and it shows us all the wonderful places that we only dreamed about before. Without paying thousand of dollars for air tickets, we can see all the wonderful and different things by clicking the mouse. Without spending hours and hours in the school library to do research, we can just sit in front of the computer and click on the mouse. Since we are in the 21st century, our research paper topic has been changed. We are not writing about our lover or hero anymore. We are writing a paper about online community, which is very new to some people like me. When Professor Cross was talking about online communities, I had no idea what she was talking about. "Can I just write about my dreams or about my parents instead? I have so much to talk about my dream but not online community. Online community? What is that? Is it something like Korean American Community in Los Angeles?" I started to panic. Online Community did not make sense to me all at. Community means a group of people who live in the same area. Then what is online community? My own definition of online community was a place where computer nerds got together and talked about new computer technology. I was pretty sure that online community was not a place for me to join because I was not a computer nerd. After I searched on the Internet, I got an idea of online community. Online Community area is an electronic meeting place where people share important information. They do not physically meet together like other communities, but they go to same place on the net. Online community is a program that allows global real-time communication in writing via networked personal computers.