Review Discussion of Chris Hackley (2013), Marketing in Context Essay - 1

Review Discussion of Chris Hackley (2013), Marketing in Context - Essay Example According to Hackley, critics have been against marketing and its role because of the associated theories and techniques used in the business world in the name of marketing. The author is honest about the fact that the developed world has experienced some of the benefits associated with marketing. This is through increasing affluence. Despite the evident benefits of marketing, only a few people have a conscience understanding of the functioning of marketing. Many of the books seeking to elaborate the concepts of marketing have not succeeded in doing so in accordance with the views expressed by Hackley. Hackley has the conviction that marketing research and the findings recorded as well as the theories developed from such findings do not conform to the real life aspects of marketing. These reasons prompted Hackley to develop a text that can describe marketing concepts in the appropriate context. Hackley’s book succeeds in clarifying several marketing concepts, its role, and set ting a new scene that allows marketing to be understood in its appropriate context. This paper will present a critical review discussion of Chris Hackley’s introductory chapter and the conclusion he presents. The review is going to consider other chapters in the book, and describe how Hackley develops them to set a â€Å"marketing scene†. In the first chapter of the book, Hackley develops an introduction to his involving text. In this chapter, Hackley introduces the overgeneralization of concepts that has been happening in the marketing field. More specifically, he highlights that only a few people understand marketing in its appropriate context. The efforts of previous authors have not succeeded in enlightening readers on how to understand marketing. This is despite the fact that marketing is one of the fields with a remarkable economic contribution as well as a cultural presence with numerous effects on the society. In an effort to address

Probability Essay Example | Topics and Well Written Essays - 1500 words

Probability - Essay Example The word probability originated form the Latin word probare that means informal. It means that is there is nothing certain and exact associated with an event, and that happenings are uncertain and there are probabilities that are associated with them. Probability can be defined as the study that is concerned with locating certainty in uncertain events. Probability is known as the method of weighing evidence and opinion about uncertain and complex environment. Christiaan Huygens is supposed to be the first person to treat probability with scientific principles to provide a more refined form of the term in the year of 1657. There are several functions of probabilities. Distributions are considered one of them. These functions are used to assign the possible and probable events to the entire series of the events. There are several types of distribution too, that is continuous and discrete distribution. Probabilities distribution can be categorized into two classes: discrete and continuo us. There are many ways to divide probability up in an equal and proportionate manner but the best possible method is to use the probability density function (Fadyen, 2003). Development in this field is taking place continuously and rapidly. The world is changing as never before due to technologies, and these technologies are dramatically affecting the speed and complexity of probability calculations. Computers and spreadsheets are just two important examples of this shift. The major gains in communication complexity and speed have also played an important role. And this is apositive aspect because the development in the field of statistical data analysis is often caused by advancement in the other fields in which the various methods of statistical data analysis are productively applied. Probability is a statistical technique which is used for analyzing the situations that are confined by random events. For quantitative analysis of many human activities, which generally